Master of Science Digital Marketing

  • Master of Science Digital Marketing
  • NFQ Level 9
  • Go to the Postgraduate - Admissions section of the website for more information
  • 1 Year Full-time (3 days per week : Wednesday, Thursday & Friday)
  • Carlow
  • Postgraduate Diploma in Science in Digital Marketing (Level 9-60 credits)
  • Overview
  • Entry Requirements
  • Further Study & Careers
  • PAC Codes & Fees
  • How to apply
  • Contact


The digital era has dramatically changed the marketing landscape and the way that businesses identify, communicate and engage with consumers. Marketing professionals must navigate and embrace this new and dynamic landscape. The MSc in Digital Marketing at Institute of Technology Carlow is aimed  at graduates and professionals seeking to explore the strategic implications of the digital era and to develop their career path in digital marketing.

This innovative and exciting course will provide potential learners with an opportunity to study for a MSc in Digital Marketing corresponding to a Level 9 qualification (90 credits) or a Postgraduate Diploma (60 credits). The MSc combines academic study and industry exposure to deliver a course that has  a strong focus on current and emerging research and practice. Application may also be made to the Level 9 Postgraduate Diploma in Digital Marketing (60 credits).  

What will I be able to do when I finish this course?

The MSc in Digital Marketing is designed to help learners identify the strategic implications of digital era marketing and to create and implement effective digital marketing strategies. Successful completion of the course will help participants grow their career opportunities in this dynamic sector.

What subjects will I study?

  • Strategic Marketing Management
  • Digital Marketing Technologies
  • Digital Marketing Landscape & Strategy
  • Marketing Communications in a Digital Era
  • Design, User Experience & Content Writing
  • Data Analytics & Consumer Insights 
  • Digital Marketing Research Project

Special Features of the course

Learners on the course will have an opportunity to work on live business projects.

Entry Requirements

Although applications are welcome from a broad range of disciplines, ideal candidates will come from a marketing background and/ or demonstrate an interest in and aptitude for digital marketing. Candidates should hold a recognised third level Honours Degree (Level 8 – minimum 2nd class Honours) in:
• Marketing or a business discipline
• Computer Science or
• Cognate courses.

Applicants applying for entry through progression routes other than those listed above will be considered through IT Carlow’s Recognition of Prior Learning (RPL) Policy. Shortlisted applicants may be called for interview.

Study & Career Opportunities

Graduates of this course can expect career opportunities in areas such as: Digital Marketing Consulting, eCRM, Social Media Management, User Experience Management, Data Analytics and Brand Management. Digital Marketing opportunities exist in all industries from SMEs to global multinationals and financial services to the arts.

Graduates may also pursue Level 10 (PhD) study opportunities upon successful completion of this course.

Graduate Profile

Allison Ryder (Keppel)

Founder & Digital Strategist at eConsult Ireland

How has the MSc in Digital Marketing helped you with your career?
'Achieving the MSc in Digital Marketing has given me the knowledge, skills and confidence to set up my own business, offering digital marketing services to SMEs (small to medium-sized enterprises) and large enterprises. Having a Masters degree definitely gives you an edge and clients are reassured that you are up to speed in this rapidly changing marketplace.'

Would you recommend this course  ?
'I would recommend the MSc in Digital Marketing to anyone wishing to place themselves at a competitive advantage in the jobs market. It is a course that delivers a great mix of practical digital skills as well as the strategic mind-set needed to be able to apply the right tactics within your job.'


Graduate Profile

Jason Kane

Marketing & PR Intern, IT Carlow

How has the MSc in Digital Marketing helped you with your career?
'The course provided me with a blend of theory and hands on practical experience which have really helped me further my career. I found lecturers to be very knowledgeable of currents trends in the digital marketing industry and all were very approachable and helpful throughout my time at I.T. Carlow. My time at the Institute allowed me to gain vital experience and expertise in a challenging and ever changing industry.'

Would you recommend this course ?
'I would highly recommend this course and I.T. Carlow to anyone who is currently considering it. From top class facilities, knowledgeable and friendly lecturers who are up to date with current trends and a friendly and vibrant atmosphere, my time at I.T Carlow, studying Digital Marketing was an enjoyable as could be.'

Course Codes & Fees

Course Code Course Title Campus Location Schedule Fees Closing date for applications
CWB07 Master of Science Digital Marketing Carlow Full-time €5,500 Full details available on the Admissions-Postgraduate section of the website
CWB08 Postgraduate Diploma in Science in Digital Marketing Carlow Full-time €4,800  

How to apply

  1. Research & choose your course from our wide range of postgraduate offerings on our website or in our prospectus.
  2. Check all of the relevant course information including entry requirements, course code and closing dates, taking time to read the Application Instructions.
  3. Get started on your postgraduate journey at IT Carlow!

For admissions queries from Irish or European applicants, please email:

All Non-EU international applicants should refer to the International section of the website for full details or email:


Dorothy Keane,
Course Director
P: 059 917 5371


Myles Kelly
BComm, DipCompSc, FCA, MA
Head of Department - Sport, Media & Marketing
P: 059 917 5304


International (Non-EU) applicants may contact:
P: 00353- 59-9175205