Master of Science Digital Marketing

  • Master of Science Digital Marketing
  • NFQ Level 9
  • Go to the Postgraduate - Admissions section of the website for more information
  • 1 Year Full-time (3 days per week: Wednesday, Thursday & Friday)
  • Carlow
  • Postgraduate Diploma in Science in Digital Marketing (Level 9 - 60 credits)
  • Overview
  • Entry Requirements
  • Further Study & Careers
  • PAC Codes & Fees
  • How to apply
  • Contact


The digital era has dramatically changed the marketing landscape and the way that businesses identify, communicate and engage with consumers. Marketing professionals must navigate and embrace this new and dynamic landscape. The MSc in Digital Marketing at Institute of Technology Carlow is aimed at graduates and professionals seeking to explore the strategic implications of the digital era and to develop their career path in digital marketing.

This innovative and exciting course will provide potential learners with an opportunity to study for a MSc in Digital Marketing corresponding to a Level 9 qualification (90 credits) or a Postgraduate Diploma (60 credits).

The MSc combines academic study and industry exposure to deliver a course that has  a strong focus on current and emerging research and practice. Application may also be made to the Level 9 Postgraduate Diploma in Digital Marketing (60 credits).  

What will I be able to do when I finish this course?

The MSc in Digital Marketing is designed to help learners identify the strategic implications of digital era marketing and to create and implement effective digital marketing strategies. Successful completion of the course will help participants grow their career opportunities in this dynamic sector.

What subjects will I study?

  • Digital Marketing Landscape and Strategy
  • Marketing Communications in a Digital Era
  • Data Analytics and Consumer Insights 
  • Strategic Design
  • Digital Marketing Technologies
  • Strategic Marketing Management
  • Law and the Digital Environment
  • Digital Marketing Research Project

NOTE: Specific modules may be subject to amendment after our 2021 programmatic review.

Special Features of the course

Learners on the course will have an opportunity to work on live business projects.

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Entry Requirements

Although applications are welcome from a broad range of disciplines, ideal candidates will come from a marketing background and/ or demonstrate an interest in and aptitude for digital marketing. Candidates should hold a recognised third level Honours Degree (Level 8 – minimum 2nd class Honours) in:

  • Marketing or a business discipline
  • Computer Science or
  • Cognate programmes.

Applicants applying for entry through progression routes other than those listed above will be considered through IT Carlow’s Recognition of Prior Learning (RPL) Policy.

Shortlisted applicants may be called for interview.

Study & Career Opportunities

Graduates of this programme can expect career opportunities in areas such as: Digital Marketing Consulting, eCRM, Social Media Management, User Experience Management, Data Analytics and Brand Management. Digital Marketing opportunities exist in all industries from SMEs to global multinationals and financial services to the arts.

Graduates may also pursue Level 10 (PhD) study opportunities upon successful completion of this course.

Course Codes & Fees

Course Code Course Title Campus Location Schedule Fees Closing date for applications
CWB07 Master of Science Digital Marketing Carlow Full-time €5,500 Full details available on the Admissions-Postgraduate section of the website
CWB08 Postgraduate Diploma in Science in Digital Marketing Carlow Full-time €4,800  

How to apply

  1. Research & choose your course from our wide range of postgraduate offerings on our website or in our prospectus.
  2. Check all of the relevant course information including entry requirements, course code and closing dates, taking time to read the Application Instructions.
  3. Get started on your postgraduate journey at IT Carlow!

For admissions queries from Irish or European applicants, please email:

All Non-EU international applicants should refer to the International section of the website for full details or email:


Myles Kelly
BComm, DipCompSc, FCA, MA
Head of Department - Sport, Media & Marketing

International (Non-EU) applicants may contact:
P: 00353-59-9175205