NEW Master of Science in Digital Media with Business Analytics

  • Master of Science in Digital Media with Business Analytics
  • NFQ Level 9
  • For full details, go to the Admissions - Postgraduate section
  • 1 Year Full-time/ 2 Years Part-time (2 nights per week, 7-10pm)
  • Wexford
  • Postgraduate Diploma in Science in Digital Marketing (IT Carlow Academic Regulations Apply)
  • Overview
  • Entry Requirements
  • Further Study & Careers
  • PAC Codes & Fees
  • How to apply
  • Contact


Digital Media is now an integrated part of all areas of the digital landscape. Covering areas from tradition graphic design and web and digital media, but also now a key skill in all forms of marketing, business and data analysis.
Technology and its seamless integration into our lives has now caused an increased need for well designed information and assets, delivered in a bespoke, market focused format.
Analytics, and information and the use of data, is now a major role in the digital landscape. Understanding data, retrieval, processing and presentation of data is a highly sought after skillset, across many if not all areas of business world.
This programme aims to marry these two skills together, and create a learner that is highly skilled in the area of Digital Media Design with an in-depth knowledge of Business Analytics.
The graduate will possess the ability and key skills needed to engage, create, and communicate information to a consumer driven market.

What subjects will I study ?

  • Digital Media Design
  • Information Design
  • Digital Media Applications
  • Programming for Data Analytics
  • Business Intelligence Applications
  • Business Data Analytics
  • Digital Strategy
  • Research Methods
  • Placement or Research Project

Entry Requirements

Applications are welcomed from a wide range of design and analytics related disciplines. Candidates are sought from the areas of Design, Creative Arts, Computing, TV & Media, Business, Digital Marketing, Business Analytics & Data Science.
Candidates with significant experience in Design, Digital Media or Business Analytics in addition to an honours primary degree in another discipline area, may also be considered for entry.
Applicants will need to have Level 8 honours degree with 30 ECTS Credits in a design / digital related subject / module. 
Should Applicants not have the above requirement they apply through an RPL process (Recognition of Prior Learning).
Applicants may be called for interview.

Study & Career Opportunities

The digital industry in Ireland is currently top three growth area’s in Ireland, this sector is one of the country’s most prevalent employers. Graduates from IT Carlow will enter a market that is fast paced and growing exponentially. Alongside being highly sought after at a local and national, graduates will be skilled and equipped to travel the world and work in various dynamic and digital industries.
Graduates will seek employment across the digital landscape. This will include areas of design, innovation and business analytics. Graduates with design and development skills backed up with in-depth data analytical skills, possess a combination of practical and theoretical skills that now make them highly sought after.
In addition, employers recognise the merits of diverse skills in programming, strategy, business, research and innovation, all of which are developed whilst studying for the MSC in Digital Media with Business Analytics. Graduates of the MSc in Digital Media with Business analytics can take up employment in areas such as:
  • Digital Media
  • UI/UX Development
  • Web and interface design and development
  • App design and development
  • Data analyst
  • Data visualisation
  • Business innovation
  • Design innovation
  • Social media content development
  • Social media management and consultation
  • Marketing content development, management and consultation
  • Digital content management
  • Project management.

Course Codes & Fees

Course Code Course Title Campus Location Schedule Fees Closing date for applications
CWX17 Master of Science in Digital Media and Business Analytics Wexford Full-time €5,500 Go to the postgraduate applications section for full details on all courses below

How to apply

  1. Research & choose your course from our wide range of postgraduate offerings.
  2. Check out all of the relevant entry requirements, course code and closing dates, taking time to read Institute of Technology Carlow's FAQs and application instructions on the Admissions section of the website.
  3. Get started on your postgraduate journey at IT Carlow!

For admissions queries from Irish or European applicants, please email:

All Non-EU international applicants may refer to the International section of the website for further details or email:


Full-time applicants may contact;

David O'Callaghan
BDes (Hons), MA
Programme Director

International (Non-EU) applicants may contact:
P: 00353-59-9175205