Higher Diploma in Business in Tourism Marketing

  • Higher Diploma in Business in Tourism Marketing
  • NFQ Level 8
  • Full details available from Admissions
  • For full details, go to Admissions- Recognition of Prior learning
  • 1 year Part-time (2 nights per week, 7-10pm with some Saturdays throughout the year)
  • Carlow/Wexford/Wicklow
  • Not applicable
  • Overview
  • Entry Requirements
  • Further Study & Careers
  • PAC Codes & Fees
  • How to apply
  • Contact


This is a one-year Higher Diploma designed for those who would like to change career, or who may already be employed in the tourism industry. As the economy continues to recover, more graduates will be required to work in the tourism sector. This programme addresses the need for graduates with knowledge in the area of culture, tourism operations, marketing (including e-marketing) and general business.

What will I be able to do when I finish this course?

On completion of the programme, students should be able to:

  • Demonstrate in-depth knowledge, skills and competencies in strategic planning and sustainable development of tourism management (business and services) in the context of location, resources and markets.
  • Analyse frameworks to provide both theory and practical tools of information in Business and Tourism Marketing.
  • Understand the linkage between competitive dynamics, macro and micro economics and the economic benefit to the tourism industry

What subjects will I study ?

  • Marketing and Brand Communications
  • Online Marketing Strategy and Practice
  • Management and Financial Planning
  • Work Based Research Project
  • Tourism Operations
  • Strategic Tourism Marketing

Entry Requirements

Applicants require an NFQ Level 7 or 8 Major Award in business or a level 8 Major Award in a non-business area for entry to this programme. Other applicants will be considered on an individual basis in accordance with the SETU Carlow policy on Recognition of Prior Learning (RPL). SETU Carlow reserves the right to require applicants to attend for interview to determine their suitability for the programme.

Study & Career Opportunities

This programme will give graduates the basis and maturity to proceed to the Master of Business or, the MSc in Digital Marketing taught part-time programmes, depending on their general business experience.

Potential employment opportunities

  • Travel Agent
  • Customer Service Assistant/Manager
  • Supervisor/Team manager
  • Tour Manager
  • Tourist Guide
  • Tourist Information Centre Assistant
  • Other tourism related commercial operations.

Programme Codes & Fees

Programme Code Programme Title Campus Location Schedule Fees Closing date for applications
SE41T Higher Diploma in Business in Tourism Marketing Carlow Part-time €2,500 Details available on the Admissions-Postgraduate section
SE42L Higher Diploma in Business in Tourism Marketing Wexford Part-time €2,500 Details available on the Admissions-Postgraduate section
SE42D Higher Diploma in Business in Tourism Marketing Wicklow Part-time €2,500 Details available on the Admissions-Postgraduate section

How to apply

  1. Research & choose your programme from our wide range of postgraduate offerings on our website or in our prospectus.
  2. Check all of the relevant programme information including entry requirements, programme code and closing dates, taking time to read the Application Instructions.
  3. Get started on your postgraduate journey at SETU Carlow!

For admissions queries, please email: graduatestudies.cw@setu.ie.



Part-time applicants may contact

Eoin O'Brien
BA, DBS, CBS, Cert Mgmt, MBA
Faculty of Lifelong Learning Manager
E: eoin.obrien@setu.ie