Higher Diploma in Science Digital Marketing with Analytics

  • Higher Diploma in Science Digital Marketing with Analytics
  • NFQ Level 8
  • Full details available on the Admissions-postgraduate pages
  • For full details, go to Admissions- Recognition of Prior learning
  • 1 Year Part-time (7.00pm - 10.00pm - 2 evenings per week in one term and 3 evenings per week in the other with some Saturdays (Indicative)
  • Carlow
  • None
  • Overview
  • Entry Requirements
  • Further Study & Careers
  • PAC Codes & Fees
  • How to apply
  • Contact


The lines are blurring between Marketing and IT. The European Commission has estimated that there are 900,000 unfilled digital jobs across Europe. Digital marketing is one of the few sectors where demand for graduates is exceeding supply.

This programme is ideally positioned to develop digitally focused and adaptable Marketing graduates, who will flourish in the emerging data driven, IT focused marketing function. Digital insights and analytics have come to the forefront of all Marketing strategy and are integral to day-to day Marketing operations.

This programme provides an opportunity to those working in marketing from other discipline backgrounds to gain a qualification in marketing allowing them progress in their marketing career.

What will I be able to do when I finish this programme?

  • Articulate theories, concepts and practices of digital era marketing and how it applies to their professional practice.
  • Demonstrate knowledge specific to digital marketing and data analysis and use this knowledge creatively in the delivery of digital marketing strategies.
  • Display mastery of specialised digital era marketing skills, tools and technologies and the research skills required for the creation and delivery of digital marketing strategies.
  • Exercise appropriate judgement in the research, design, development and implementation of digital marketing strategies to a professional standard, cognisant of emerging technologies and marketing practices.
  • Use digital marketing and data analysis knowledge and skills to create and defend customer centred marketing solutions in a broad range of variable and unfamiliar marketing contexts.
  • Display adaptability, creativity, ingenuity, and professionalism to working, learning and responding to a dynamic environment. Self-evaluate and reflect on learning and practice.

What subjects will I study?

  • Digital Analytics and CRM
  • eCommerce
  • Content Writing
  • Data Reporting for Digital Marketing
  • SEO and Search Engine Marketing
  • Digital Marketing
  • Digital Marketing Planning
  • B2B Marketing
  • Marketing and Brand Management
  • Integrated Marketing Communications

Entry Requirements

Applicants require an NFQ Level 7 or 8 Major Award in business or a level 8 Major Award in a non-business area for entry to this programme. Other applicants will be considered on an individual basis in accordance with the University policy on Recognition of Prior Learning (RPL). SETU Carlow reserves the right to require applicants to attend for interview to determine their suitability for the programme. All applicants will be considered on a case-by-case basis. Lifelong Learning reserves the right to require applicants to attend for an interview to determine their suitability for the programme.


Study & Career Opportunities

This programme will give graduates the basis and maturity to proceed to taught part-time programmes at Level 9 depending on their general business experience.

Potential employment opportunities

  • Digital Marketing Executive
  • Online Marketing Executive
  • Social Content Manager
  • Search Marketing Consultant
  • Digital Analytics Manager
  • Digital Project Manager
  • Front End Development Lead
  • Digital Media Senior
  • Digital Marketing Account Executive
  • PPC Account Executive.

Programme Codes & Fees 

Programme Code Programme Title Campus Location Schedule Fees Closing date for applications
SE41W Higher Diploma in Science Digital Marketing with Analytics Carlow Part-time €2,500 Full details available on the Admissions-Postgraduate pages

How to apply

  1. Research & choose your programme from our wide range of postgraduate offerings on our website or in our prospectus.
  2. Check all of the relevant programme information including entry requirements, programme code and closing dates, taking time to read the Application Instructions.
  3. Get started on your postgraduate journey at SETU Carlow!

For admissions queries from Irish or European applicants, please email: graduatestudies.cw@setu.ie.


Eoin O'Brien
BA, DBS, CBS, Cert Mgmt, MBA
Faculty of Lifelong Learning Manager
E: eoin.obrien@setu.ie