Higher Diploma in Science Digital Marketing with Analytics
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Higher Diploma in Science Digital Marketing with Analytics
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NFQ Level 8
- Full details available on the Admissions-postgraduate pages
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1 Year Part-time (7.00pm - 10.00pm - 2 evenings per week in one term and 3 evenings per week in the other with some Saturdays (Indicative)
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Carlow
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Level 8 Higher Diploma
- Overview
- Entry Requirements
- Further Study & Careers
- PAC Codes & Fees
- How to apply
- Contact
Overview
What will I be able to do when I finish this programme?
On completion of this course, students should be able to:
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Articulate theories, concepts & practices of digital era marketing and how it applies to their professional practice.
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Demonstrate knowledge specific to digital marketing and data analysis and use this knowledge creatively in the delivery of digital marketing strategies.
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Display mastery of specialised digital era marketing skills, tools and technologies and the research skills required for the creation and delivery of digital marketing strategies.
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Exercise appropriate judgement in the research, design, development and implementation of digital marketing strategies to a professional standard, cognisant of emerging technologies and marketing practices.
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Use digital marketing and data analysis knowledge and skills to create and defend customer centred marketing solutions in a broad range of variable and unfamiliar marketing contexts.
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Act in a professional and ethical manner at all times. Demonstrate the ability to work autonomously, and communicate and work in multicultural and multidisciplinary teams and settings.
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Display adaptability, creativity, ingenuity, and professionalism to working, learning and responding to a dynamic environment. Self-evaluate and reflect on learning and practice.
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Develop and articulate a personal worldview of marketing practice, its role and impact in organisations and on society.
Exam information
Modules completed in this course will have continuous assessment, along with two examinations.
What subjects will I study?
- Digital Analytics
- ECommerce
- Content Writing
- Data Reporting for Digital Marketing
- Search Engine Optimisation and AdWords
- B2B Marketing
- Marketing Management
- Integrated Marketing Communications
- Digital Marketing Strategy
Entry Requirements
Study & Career Opportunities
On completion of this programme, students will be equipped with sufficient knowledge and skills in Digital Marketing with Analytics to enable them to make a professional contribution to businesses nationally and internationally. The programme’s overall suite of modules is designed to develop the graduate attributes desired by employers but also deserving of our graduates as they begin their careers in marketing, or consider further studies.
Programme Codes & Fees
Programme Code | Programme Title | Campus Location | Schedule | Fees | Closing date for applications |
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CWL35 | Higher Diploma in Science Digital Marketing with Analytics | Carlow | Part-time | €2,500 | Full details available on the Admissions-Postgraduate pages |
How to apply
- Research & choose your programme from our wide range of postgraduate offerings on our website or in our prospectus.
- Check all of the relevant programme information including entry requirements, programme code and closing dates, taking time to read the Application Instructions.
- Get started on your postgraduate journey at IT Carlow!
For admissions queries from Irish or European applicants, please email: graduatestudies@itcarlow.ie.
Contact
Part-time applicants may contact:
Faculty of Lifelong Learning
BA, HDipEd, STB, STL, MEd
P: 059 915280
E: LLL@itcarlow.ie