Higher Diploma in Business Marketing

  • Higher Diploma in Business Marketing
  • NFQ Level 8
  • For full details, go to the Admissions - Postgraduate section
  • For full details, go to Admissions- Recognition of Prior learning
  • 1 Year Full-time
  • Carlow
  • Not applicable
  • Overview
  • Entry Requirements
  • Further Study & Careers
  • PAC Codes & Fees
  • How to apply
  • Contact


This programme provides students with an advanced knowledge of the principles of marketing. The modules have been designed to equip successful graduates with the up-to-date skills and competencies to enable them to:

  • Pursue a career in any marketing oriented environment, in a large multinational corporation or a small-to-medium sized business in Ireland and abroad;
  • Participate in and manage cross-functional teams with an appreciation and understanding of relationship management, changing consumer behaviour and communication across any organisation;
  • Identify, analyse and propose innovative solutions to key marketing issues;
  • Use and develop their critical analytical skills, providing a competitive edge in a rapidly changing marketing sector;
  • Develop, contribute to and lead out marketing strategies and campaigns for new product innovation;
  • Apply and develop their digital marketing skills to real world practise.

What will I be able to do when I finish this course?

Marketing is a fundamental element of all organisations and as a result, this programme will help prepare you for job opportunities across all industry sectors - private, public and voluntary.

Depending on your undergraduate degree, some examples of potential roles include:

  • New Business Development, Client Manager, Customer Service Manager, Customer Insights;
  • New Product Development Manager/Technologist;
  • Brand Executive, Product Executive, Trade Marketing Executive;
  • Compliance Manager, Business Analyst, Business solutions consultant;
  • Sales and Marketing Executive, Digital Marketing Executive, Technical Sales Manager.

What subjects will I study ?

  • New Product Innovation
  • Marketing Management
  • International Marketing
  • Consumer Psychology & Insights
  • Market Research Theory & Practice
  • Selling

Elective Subjects

  • Integrated Marketing Communications
  • Digital Marketing Communications

Entry Requirements

Applicants from a non-business discipline require an NFQ Level 8 Award or equivalent, for entry to this programme.

Applicants from a business discipline require an NTQ Level 7 Award or equivalent, for entry to this programme.

Other applicants will be considered on an individual basis in accordance with the University policy on Recognition of Prior Learning (RPL).

Study & Career Opportunities

This qualification will allow the participant to apply for the MBA, MB or MSc in Digital Marketing, depending on his/her business experience and continue to develop and extend his/her skills base and knowledge at Level 9.

Course Codes & Fees

Course Code Course Title Campus Location Schedule Fees Closing date for applications
SE41G Higher Diploma in Business Marketing Carlow Full-time €3,000 Go to the postgraduate applications section for full details on all courses below

How to apply

  1. Research & choose your course from our wide range of postgraduate offerings.
  2. Check out all of the relevant entry requirements, course code and closing dates, taking time to read SETU Carlow's FAQs and application instructions on the Admissions section of the website.
  3. Get started on your postgraduate journey at SETU Carlow!

For admissions queries from Irish or European applicants, please email: graduatestudies.cw@setu.ie

All Non-EU international applicants may refer to the International section of the website for further details or email: international.CW@setu.ie


Dr Deirdre Fleming
BA (Hons), MA, PhD, MCIM
Programme Director
E: deirdre.fleming@setu.ie

International (Non-EU) applicants may contact:
E: international.CW@setu.ie      
P: 00353 59 9175205