Higher Diploma in Science Digital Marketing with Analytics

  • Higher Diploma in Science Digital Marketing with Analytics
  • CW-BRDMA-H - CWL35
  • 60 credits
  • 8
  • 1 academic year
  • TBC
  • Overview
  • Subjects
  • Entry Requirements
  • PAC CODES & Fees
  • How to apply
  • Contact us

Overview

What is the programme About?
The aim of this programme is to provide candidates an opportunity to up-skill and/or reskill in the discipline of digital marketing with analytics. Given the growth and contemporary developments in digital marketing, it is an important opportunity for those with existing marketing qualifications and working in the sector to up-skill in digital marketing strategy, theory and practice. In addition, it provides an opportunity to those working in marketing from other discipline backgrounds to gain a qualification in marketing allowing them progress in their marketing career. Likewise, it will provide an opportunity to attract new skills to the marketing function, such as candidates with strong numerical skills and qualifications who wish to join the exciting and dynamic digital marketing sector. It will allow these candidates to add value by providing important data on trends and patterns that will enable better decision making and digital strategies. The lines are blurring between Marketing and IT. Digital insights and analytics are to the forefront of all Marketing strategy and integral to day-to-day Marketing operations. The programme will be ideally positioned to develop digitally focused and adaptable Marketing graduates, who will flourish in the emerging data driven, IT focused marketing function.

On completion of this programme, students should be able to:
• Articulate theories, concepts & practices of digital era marketing and how it applies to their professional practice.
• Demonstrate knowledge specific to digital marketing and data analysis and use this knowledge creatively in the delivery of digital marketing strategies.
• Display mastery of specialised digital era marketing skills, tools and technologies and the research skills required for the creation and delivery of digital marketing strategies.
• Exercise appropriate judgment in the research, design, development and implementation of digital marketing strategies to a professional standard, cognisant of emerging technologies and marketing practices.
• Use digital marketing and data analysis knowledge and skills to create and defend customer centred marketing solutions in a broad range of variable and unfamiliar marketing contexts.
• Act in a professional and ethical manner at all times. Demonstrate the ability to work autonomously, and communicate and work in multicultural and multidisciplinary teams and settings.
• Display adaptability, creativity, ingenuity, and professionalism to working, learning and responding to a dynamic environment. Self-evaluate and reflect on learning and practice.
• Develop and articulate a personal worldview of marketing practice, its role and impact in organisations and on society.
NOTE: Specific modules may be subject to amendment after our 2021 programmatic review.

Subjects

Digital Analytics
eCommerce
Content Writing
Data Reporting for Digital Marketing
Search Engine Optimisation and
AdWords
Digital Marketing Strategy
B2B Marketing
Marketing Management
Integrated Marketing Communications
Digital Marketing Strategy

Entry Requirements

Applicants require an NFQ Level 7 or 8 Major Award in business or a level 8 Major Award in a nonbusiness area for entry to this programme. Other applicants will be considered on an individual basis in accordance with the University policy on Recognition of Prior Learning (RPL). SETU Carlow reserves the right to require applicants to attend for interview to determine their suitability for the programme. All applicants will be considered on a case-by-case basis. Lifelong Learning reserves the right to require applicants to attend for an interview to determine their suitability for the programme

PAC Codes & Fees

Programme Code Programme Title Campus Location Schedule Fees Closing date for applications
CWL35 Higher Diploma in Science Digital Marketing with Analytics Carlow Part-time €2,500 Full details available on the Admissions-Postgraduate pages

How to Apply

Register online at www.pac.ie/itcw

Contact us

Email: lll.cw@setu.ie