Certificate in Management in Fisheries and Aquaculture

  • Certificate in Management in Fisheries and Aquaculture
  • CW_BXFMP_S 
  • 10 credits
  • 8
  • 3 weeks part-time
  • TBC
  • Overview
  • Subjects
  • Entry Requirements
  • Fees
  • How to apply
  • Contact us

Overview

This programme will develop a student’s understanding of the dynamics and challenges of marketing aqua products and services globally. Following an overview of the principles of marketing, the module covers the stages involved in strategic marketing analysis with the aim of equipping the student with the skill for strategic marketing decisions. The student will be able to assess the key factors determining the success of an international aquabusiness marketing campaign, including choosing the most appropriate route to market.

On completion of this programme, students should be able to:
• Evaluate key theorists, concept and models in marketing to guide the development and execution of marketing strategies;
• Assess the Marketing Environment of a business and its implications for business and marketing strategy;
• Develop a strategic marketing plan to deliver superior customer value;
• Assess the elements of an effective international marketing strategy;
• Assess an appropriate international route to market;
• Outline and present the skills involved in selling and sales.

Subjects

Marketing Management Stages
Promotion and Communication Skills
International Marketing
Use of Technology in Marketing
Designing a Strategic Marketing Plan

Entry Requirements

All applicants will be considered on a case-by-case basis. Lifelong Learning reserves the right to require applicants to attend for an interview to determine their suitability for the programme.

Fees

€450

How to Apply

Application Form »

Contact us

Email: lll.cw@setu.ie