Certificate in Digital Strategy

Overview

The importance of digital strategy across businesses and organisations in both the public and private sectors remains key to overall marketing strategy in today’s world. Companies are now more agile, data-driven and ROI focused. Effective engagement with the digital world is the means by which to monitor and increase overall business growth.

Our certificate course enables learners to build a comprehensive digital strategy that addresses business needs. Whether you’re starting from scratch or looking to brush up your current strategic planning, this course gives you the structure and tools to develop and subsequently implement an effective plan for the digital marketing of your business.

Learners will analyse and evaluate the digital needs of their organisation, establish how to employ the various digital channels available to them and plan effective and engaging required to communicate their message. Learners will develop a strategy that can be integrated/ work alongside traditional marketing operations in place and learn how to effectively monitor, benchmark and evaluate their digital growth for the future. This analysis is key to aligning your business to consumer needs while standing out from the competition.

Whatever the nature of your business or organisation, you will emerge with the concepts, tools and frameworks to drive profitable growth through a strategic approach to marketing implementation.

This programme is a module from our MSc in Digital Media with Business Analytics and offered as a standalone certificate for students who are interested in gaining a recognised qualification in this discipline.

Subjects

• Introduction to Digital Strategy
• Digital Strategy Development Processes
• Digital Innovation
• Implementation of Digital Strategies

Entry Requirements

All applicants will be considered on a case-by-case basis. Lifelong Learning reserves the right to require applicants to attend for an interview to determine their suitability for the programme.

Fees

€900

How to Apply

Application Form »

Contact us

Email: lll.cw@setu.ie