Higher Diploma in Business in Tourism Marketing

  • Higher Diploma in Business in Tourism Marketing
  • 8
  • 60 credits
  • 1 year
  • Online
  • Overview
  • Entry Requirements
  • Fees
  • How to apply
  • Contact us


Tourism is a critically important sector of the Irish economy. Expenditure by tourists visiting Ireland was estimated to be €5.6 billion in 2018. According to Failte Ireland, there are approximately 260,000 people working in the Tourism sector.
This is a one-year Higher Diploma designed for those who would like to change career or who may already be employed in the tourism industry. The tourism sector has been badly impacted by the COVID19 pandemic and organisations will need graduates to assist the sector as it recovers from the impact of the pandemic. This programme addresses the need for graduates with knowledge in the area of culture, tourism operations, marketing (including e-marketing) and general business.
On completion of the programme, students should be able to:

  • Demonstrate in-depth knowledge, skills and competencies in strategic planning and sustainable development of tourism management (business and services) in the context of location, resources and markets.
  • Analyse frameworks to provide both theory and practical tools of information in Business and Tourism Marketing.
  • Understand the linkage between competitive dynamics, macro and micro economics and the economic benefit to the tourism industry.

Students will study the following subjects:
Marketing and Brand Communications
Online Marketing Strategy and Practice
Management and Financial Planning
Work Based Research Project
Tourism Operations Strategic
Tourism Marketing

Entry Requirements

Applicants require an NFQ Level 7 or 8 Major Award in business or a level 8 Major Award in a non-business area for entry to this programme. Applicants will be considered on an individual basis in accordance with the Institute policy on Recognition of Prior Learning (RPL). IT Carlow reserve the right to require applicants to attend for interview to determine their suitability for the programme. All applicants will be considered on a case-by-case basis. Lifelong Learning reserves the right to require applicants to attend for an interview to determine their suitability for the programme.


This programme is funded under the July Stimulus plan plan

Eligibility Criteria

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How to Apply

Application Form »


Contact us

Email: julystimulus@itcarlow.ie