Certificate in Digital Marketing

  • Certificate in Digital Marketing
    CW_BRDIG_S
  • 8
  • 10
  • 12 weeks
  • Online
  • Overview
  • Entry Requirements
  • Fees
  • How to apply
  • Contact us

Overview

The aim of the programme is to introduce the learner to the dynamics and challenges of the principles practices of digital marketing. It aims to equip the learner with the practical and theoretical strategy of digital marketing.

Students will study;

  • Introduction to Digital Marketing
  • Strategy and Planning
  • The Digital Customer
  • Social Media Marketing
  • Digital Marketing Tools
  • Data Analytics
  • Social and Ethical Issues in Digital
  • Marketing

On completion of this programme students should be able to;

  • identify and explore the principles and practices of digital marketing strategy
  • analyse the impact digital technologies have on consumer behaviour; consumer research and customer relationship management
  • analyse social media marketing its benefits, growth and evolution
  • appreciate best practice in search engine marketing and search engine optimisation and content solutions
  • create, plan, execute and critically evaluate a digital marketing campaign and explore its relationship with other Marketing Communication tools.

Entry Requirements

All applicants will be considered on a case by case basis

Fees

€390

How to Apply

Application Form »

Contact us

Email: LLL@itcarlow.ie