Wexford Campus Student Wins Award for Paper Submitted at 2019 Irish Academy of Management Conference


wexford campus student wins award for paper submitted at 2019 irish academy of management conferenceSamantha Morris, a postgraduate student at Institute of Technology Carlow Wexford Campus and recipient of the President's Research Fellowship Scholarship, is celebrating after receiving an award for the paper she submitted for the recent 2019 Irish Academy of Management Conference in Dublin.

The Irish Academy of Management Conference 2019 provides a forum for academics and practitioners to address the key challenges of management. The conference features a broad range of tracks relevant to management including: Accounting, Finance and Corporate Governance; Entrepreneurship and Small Business Management and Work, Employment and Organisation. Samantha’s paper 'Investigating the structural relationships between attitudes to local food, destination choice, travel motivation, satisfaction and authenticity' was awarded best paper in the Tourism, Hospitality and Food track at the conference.

Samantha's paper investigated the influence of tourist attitudes to local food and its authenticity on the choice of destination, motivation to travel and tourist satisfaction. The paper concludes that there is a clear and influential relationship between tourists’ attitudes to local food and their travel behaviour. Results further show that tourists want an authentic local food experience where they can be actively involved. The paper recommends that destinations should emphasise unique regional specialties and highlight the experiential value of local food. This provides the tourist with an opportunity to actively participate in the local food experience, the paper outlines, as well as consume the local food, thus benefitting the region by attracting more visitors and investment.

Samantha, a mature student and native of Oylegate in Wexford, is a graduate of the BA in Culture and Heritage Studies at the Wexford Campus of Institute of Technology Carlow.  She will be conferred in November with a Master of Business from the Wexford Campus of the Institute.

Samantha, who previously presented her work at the Irish Academy of Management and the Annual Tourism and Hospitality Research in Ireland Conference, was congratulated by her supervisors' Dr. Tomás Dwyer and Julie Mulligan. Dr. Dwyer congratulated Samantha on her success and highlighted the relevance of her research findings to local food producers and retailers, indicating the link between the academic research and practice.

“This research is relevant, valuable and actionable for local food producers. It indicates the value of local food to the tourist economy", commented Dr. Dwyer.

The Wexford Campus recently launched its Bachelor of Science (Honours) in Tourism and Event Management.