News

Carlow County Council Host Awards Night for Institute of Technology Carlow Marketing Students

02/05/2019

Carlow County Council Host Awards Night for Institute of Technology Carlow Marketing StudentsCarlow Town Hall was as well turned out as the attendees, for the co-sponsored Carlow County Council and Institute of Technology Carlow Marketing Student Awards Night, this Monday 29th April.

Following a six months collaborative project between the Environment Department of Carlow County Council and the Marketing Programmes at IT Carlow focusing on Household Waste Management & Littering in County Carlow, a host of dignitaries, including Mayor of Carlow, Cllr. Ken Murnane, Dr. Patricia Mulcahy, President of IT Carlow, and Ms Kathleen Holohan, Chief Executive Carlow County Council gathered with students, and staff of both organisations, to view and celebrate the students’ efforts.

Welcoming the large audience, Úna Grant, Programme Director of the new BSc (Hons) in Digital Marketing with Analytics at IT Carlow and co-ordinator of the research phase of the project, congratulated the marketing students on their extensive research work to profile recycling behaviour and perceptions of littering in County Carlow and acknowledged the over 500 County Carlow residents who responded to the student survey. An encouraging finding of the research was the high percentage of Carlow residents who actively engage in positive recycling behaviour.

In her welcome address, Dr Patricia Mulcahy, President of IT Carlow praised the students efforts and collaboration with Carlow County Council, and commended the Marketing programmes for taking an early lead in embracing sustainable development, one of the key priorities of IT Carlow’s Strategic Plan 2019-2023. “The ability to not only understand a complex topic, but then educate, inspire and even entertain a diverse audience through very different marketing mediums or platforms, is a talent which was very well demonstrated by the undergraduate and postgraduate students who presented their work here tonight. These marketing campaigns and videos will serve as inspiration points for new promotional initiatives by Carlow County Council in changing behaviour on important environmental issues” Dr Patricia Mulcahy, President of IT Carlow.

Ms Kathleen Holohan, Chief Executive of Carlow County Council paid tribute to the passion for their work exhibited by her Environment Department team, and expressed her desire to see further collaboration between Carlow County Council and IT Carlow.

“Working together in partnership on innovative projects such as this, allows us all to pool resources, creates the perfect opportunity for learning and realises enormous Environmental benefits for all who are part of the Community of Carlow.“ Kathleen Holohan, Chief Executive, Carlow County Council.

Ms Dorothy Keane, Programme Director of the MSc in Digital Marketing at IT Carlow and co-ordinator of the digital strategies phase of the project, spoke of the outstanding efforts made by the over 140 marketing students involved in the project, and acknowledged Mr Gary McHugh of Young Irish Film Makers who delivered a two day video-making workshop to the students ahead of their campaign development. Student teams from the BBs (Hons) in Marketing and the MSc in Digital Marketing presented their videos and marketing campaigns to the gathered audience – demonstrating how marketing strategies can be used to encourage and change waste management behaviour in our homes and reduce littering in our county.

In total, 17 student teams were nominated for awards. The winning teams were presented with certificates and voucher prizes sponsored by Carlow County Council. Winning awards on the night were:

Best Research Project – presented by Dr. David Ryan, Director of the Office of Institute Planning & Research, IT Carlow:
Jinyeop Jeon, Yujin Lee and Yelim Lim

Best Video – presented by Mr. Gary McHugh, Director of Young Irish Film Makers:
Jason Shinnors, Sadhbh Grangel-Comerford and Joe McDonnell

Best Traditional Campaign – presented by Ms Kathleen Holohan, Chief Executive Carlow County Council:
Roisin Dowling, Niamh Atkinson, Jennifer O’Dwyer, Declan Byrne, James Mooney

Best Digital Campaign – presented by Dr. Patricia Mulcahy, President of IT Carlow:
Jason Shinnors, Sadhbh Grangel-Comerford and Joe McDonnell

Outstanding Campaign – presented by Cllr. Ken Murnane, Mayor of Carlow:
Gary Bryne, Ashleigh Mulhall, Ajla Rashica and Hafsa Ahmed

Closing the ceremony, Ms Jannette O’Brien, Environment Officer at Carlow County Council and initiator of the project, acknowledged Ms Helen Bruen of the EPA for the project funding received through the Local Authority Preventative Network. Jannette praised the marketing students for focusing their studies on sustainability, and reminding the audience that in 30 years there will be more plastic in the sea than fish, she encouraged all in attendance to embrace the Reduce, Reuse, Recycle mantra and lead by example.

Applications are currently open for IT Carlow’s MSc in Digital Marketing, it’s new BSc (Hons) in Digital Marketing with Analytics and it’s BBs (Hons) in Marketing. See IT Carlow's website for full details of all marketing programmes.