Bachelor of Business (Honours) Business - Options Business (BUS), Digital Marketing (DMK) or Common Entry (CEY) CW018

CAO Entry: NFQ LEVEL 8
Course Code: CW018
Course Places: 15
Last Year's Points Range: 298
Duration: 4 Years

Application Procedure

CAO applicants who choose Bachelor of Business (Honours) CW018 will be required to choose a course option when completing their CAO application. Course options include:
 
  • Common Entry (CEY)
  • Business (BUS)
  • Digital Marketing (DMK)
Applicants should choose CEY (Common Entry) if they are undecided on their speciality and can decide on their degree option at the end of Year 2. Applicants that select a specific degree option at CAO stage are guaranteed a place on that course, subject to meeting the entry requirements and points. All applicants may change their selection up to the end of Year 2 and must confirm specialism at that time.
 

What is is a Common Entry course?

A Common Entry course is a popular choice for students who have an interest in a discipline but are unsure of what career path they would like to follow. Common Entry courses allow students to study a broad range of subjects initially and then choose their preferred specialist area after 1-2 years. The advantage of this course type is that it allows students more time to discover what subjects they are most interested in.
 

Course Structure

Our Bachelor (Hons) of Business and Bachelor of Business courses equip students with a broad business skill-base, ensuring graduates will have a wide range of career options. 
 
The first two years of this course provide students with a foundation in business and subjects are common for all students. This allows students time to explore the future career choices open to graduates in the different specialism streams. Expert guidance will be available from lecturing staff and ultimate choices can then be considered in light of academic performance across a range of business subject areas.
 
After two years, students separate into one of the two streams of study. Those who have previously selected a specialty may also change their option at this stage.
 
 

What subjects will I study?

Year 1

Mandatory Subjects
Communications and Customer Service
Information Technology
Financial Accounting 1
Economics 1
Management
Business Mathematics

Year 2

Mandatory Subjects
IT and Digital Media
Management Accounting
Business Law
Marketing
Plus Two Electives:
Tourism
Economics 2
Financial Accounting 2 (including Computerised Accounts)

Business (BUS)

Business touches on almost every aspect of modern human society and careers in business are diverse. This degree course provides the foundation in the first two years, from which students explore areas of interest in more depth in the final two years. The course equips students with the knowledge and skills needed in a dynamic business environment.
 

Course Structure

The course is structured around gaining a deep understanding of four key pillars - management, finance and economics, business technology and marketing - with opportunities to focus on elective areas of interest. The course aims to enhance the graduate’s ability to work effectively as part of a team and to take responsibility for their work in a dynamic business environment.
 

Is this course for you?

If you are interested in the world of business and enterprise, our course of applied research projects, combining creativity, innovation and strategic thinking will appeal to you. If you enjoy learning about the strength of multinationals, start-up success stories, and everything in between, from a local, Irish and global perspective, then this may be the course for you.
 
 

What will I be able to do when I finish the course?

The course aims to produce graduates who can undertake roles in the areas of:
 
  • Management
  • Marketing (including Digital Marketing/Analytics)
  • Financial Management
  • Fund Administration
  • Education
  • Enterprise Development
  • Financial Services.

Special features of this course

  • Three-month professional work placement in Year 3 provides students with applied skills and networking opportunities. 
  • Interdisciplinary project in Year 4 integrates professional work placement experience with skills developed during the course.
  • Application of Information Technology and Digital skills to complex business decisions.
  • Electives in fund accounting are relevant for careers in financial services and fund administration.
  • Exemptions available for accountancy bodies.
  • Exit award: Higher Certificate in Business (NFQ Level 6) after Year 2; Bachelor of Business, Business (NFQ Level 7) after Year 3.

What subjects will I study?

Year 3 - BUS

Mandatory Subjects
Marketing Management
Digital Marketing
Commercial Law
HRM
Business Research Methods
Professional Placement
Financial Management
Plus One Elective from:
Entrepreneurship
Fund Accounting
Global Economics

Year 4 - BUS

Mandatory Subjects
Strategic Management
iBusiness
Services Marketing
Operations Management
Interdisciplinary Project
Corporate Finance
Plus One Elective from:
International Business
Advanced Fund Accounting
European Economics

Digital Marketing (DMK)

Digital marketing is an increasingly important specialism effecting most areas of business including sales, marketing, PR, publishing and customer engagement. The first two years of this course provide students with a foundation in business. After two years, students enter the Digital Marketing stream.
 
This digital stream is for graduates who are interested in a career in business with specialist skills in digital marketing. The course provides graduates with a business degree as well as specialist technical skills and knowledge including e-business, digital media design and marketing management.
 

What will I be able to do when I finish the course?

Graduates are qualified to join a management team in a wide variety of business settings such as: industry; banking; public service and financial services. Further more, graduates will have acquired the necessary skills in digital business and online marketing techniques to offer value to employers immediately.
 
Graduates may also progress to the Masters in Business at Institute of Technology Carlow or to a Research or Taught Masters at Institute of Technology Carlow or other institutions.
 

Special features of this course

  • Students of either option undertake a 12 - 20 week work placement in Year 3. This placement gives students valuable experience in best practice approaches, improving their employability.
  • Exit award: Higher Certificate in Business (NFQ Level 6) after Year 2; Bachelor of Business, Digital Marketing (NFQ Level 7) after Year 3.
  • The course aids students in making the transition to higher education via an induction programme and modules in study skills, library resources and academic writing.

What subjects willl I study?

Year 3 - DMK

Mandatory Subjects
Marketing Management
Digital Marketing
Commercial Law
HRM
Business Research Methods
Professional Digital Marketing - Work Placement
Entrepreneurship
Digital Media Design

Year 4 - DMK

Mandatory Subjects
Strategic Management
iBusiness
Services Marketing
Operations Management
Web Design Methods
Digital Marketing Project
Plus Two Electives
International Business
Financial Management

Entry Requirements

Leaving Certificate:

  • 2H5 & 4O6/H7

Subjects required:  

  • English or Irish O6/H7
  • Mathematics O6/H7

Contact Us

Programme Director - Business
Ailish O'Brien
BComm (Hons), HDE, MBA
E: ailish.obrien@itcarlow.ie

Programme Director - Digital Marketing
Owen Brady
BSc (Hons), MSc, MBA
E: owen.brady@itcarlow.ie