Bachelor of Business (Honours) in Digital Marketing SE402
- NFQ Level 8
- 4 Years
- Further Studies
- Career Prospects
- Entry Requirements
What is the Course about?
CAO applicants who choose SE402 will now be required to choose a course option when completing their CAO application. Course options include:
- Common Entry
- Digital Marketing
Applicants should choose Common Entry if they are undecided on their speciality and can decide on their degree option at the end of Year 2. Applicants that select a specific degree option at CAO stage are guaranteed a place on that programme, subject to meeting the entry requirements and points. All applicants may change their selection up to the end of Year 2 and must confirm specialism at this point.
Business touches on almost every aspect of modern human society and careers in business are diverse and often highly rewarding. At undergraduate level students can gain a foundation in key areas of the business world, before choosing a specialisation. Digital marketing plays an increasingly important role, involving most areas of business including, branding, public relations, publishing and customer engagement.
This four-year honours degree programme equips students with a broad skill-base ensuring graduates will have a wide range of career options. The first two years of this programme provides students with a foundation in business, with some electives. After two years, students decide on their chosen area of specialism.
The Digital Marketing stream is for graduates who are interested in a career in business with specialist skills in digital marketing. The digital marketing option develops specialist technical skills and knowledge including e-business, digital media design and marketing management.
The Business stream provides graduates with a broad-based Bachelor of Business (Honours) structured around management, finance and economics, business technology and marketing. There is a strong emphasis on the application of knowledge and skills in an international context, through modules such as international business; european economics and innovative business.
- Students of either option undertake a 12 – 20 week work placement in Year 3. This placement requires students to undertake a practical project in either business or digital marketing with a client organisation producing either digital marketing plans or a marketing and business plan to a professional standard for that business.
- Inter-disciplinary project in year 4 integrates professional work placement experience with skills developed during the course.
- Application of digital skills to complex business decisions.
- Electives in fund accounting are relevant for careers in financial services and investment fund management.
What follow-on study opportunities are available?
Graduates of the programme may progress to the Masters in Business at SETU Carlow or to a research or taught masters at SETU Carlow or other institutions.
What exemptions will I receive?
Some exepmtions are available from accountancy bodies.
NotesExit award: Higher Certificate in Business (NFQ Level 6) after Year 2; Bachelor of Business, Business or Digital Marketing (NFQ Level 7) after Year 3.
What will I be able to do when I finish the course?
After two years, students separate into their chosen specialist area.
Graduates will have acquired the necessary skills in digital business and online marketing techniques to offer value to employers immediately.
Graduates typically gain employment in financial services (such as insurance and investment funds), management roles in retail, marketing and administration as well as business computing. Graduates have the necessary knowledge and skills to work in organisations requiring specialised digital marketing skills.
What are the minimum entry requirements?
- 2 subjects: H5
- 4 subjects: O6/H7
- English or Irish O6/H7
- Mathematics: O6/H7
Graduates of a relevant Certificate are eligible to enter year 3 and graduates of a relevant Ordinary Degree are eligible to enter year 4.
Mature applicants will be assessed on an individual basis and may be interviewed.
Academic and Professional Skills
Statistics and Forecasting
Introduction to Management
Customer Service in Practice
Managing an Enterprise
Fundamentals of Financial Accounting
Introduction to Marketing
Human Resource Management Skills
Business Research Methods
Group Elective 3
Digital Media Design - (For Digital Marketing Stream-Business)
Placement Preparation and Practice
Business Dissertation (part 1)
Strategic Management: Analysis
Group Elective 3
Digital Marketing Research Project (part 1)
User Interface and Experience Design
Group Elective 4
Derivatives and the Regulatory Environment
For Further Information ContactProgramme Director