Bachelor of Business (Honours) in Business SE402
- NFQ Level 8
- SE402
- 310
- 4 Years
- Overview
- Further Studies
- Career Prospects
- Entry Requirements
- Subjects
- Enquiries
What is the Course about?
Application process
CAO applicants who choose SE402 will now be required to choose a course option when completing their CAO application. Course options include:
- Common Entry
- Business
- Digital Marketing
Applicants should choose Common Entry if they are undecided on their speciality and can decide on their degree option at the end of Year 2. Applicants that select a specific degree option at CAO stage are guaranteed a place on that programme, subject to meeting the entry requirements and points. All applicants may change their selection up to the end of Year 2 and must confirm specialism at this point.
Business touches on almost every aspect of modern human society and careers in business are diverse and often highly rewarding. At undergraduate level students can gain a foundation in key areas of the business world, before choosing a specialisation. Digital marketing plays an increasingly important role, involving most areas of business including, branding, public relations, publishing and customer engagement.
Common Entry
This four-year honours degree programme equips students with a broad skill-base ensuring graduates will have a wide range of career options. The first two years of this programme provides students with a foundation in business, with some electives. After two years, students decide on their chosen area of specialism.
Digital Marketing
The Digital Marketing stream is for graduates who are interested in a career in business with specialist skills in digital marketing. The digital marketing option develops specialist technical skills and knowledge including e-business, digital media design and marketing management.
Business
The Business stream provides graduates with a broad-based Bachelor of Business (Honours) structured around management, finance and economics, business technology and marketing. There is a strong emphasis on the application of knowledge and skills in an international context, through modules such as international business; european economics and innovative business.
Special Features:
- Students of either option undertake a 12 – 20 week work placement in Year 3. This placement requires students to undertake a practical project in either business or digital marketing with a client organisation producing either digital marketing plans or a marketing and business plan to a professional standard for that business.
- Inter-disciplinary project in year 4 integrates professional work placement experience with skills developed during the course.
- Application of digital skills to complex business decisions.
- Electives in fund accounting are relevant for careers in financial services and investment fund management.
What follow-on study opportunities are available?
Graduates of the programme may progress to the Masters in Business at SETU Carlow or to a research or taught masters at SETU Carlow or other institutions.
What exemptions will I receive?
Some exepmtions are available from accountancy bodies.
Notes
Exit award: Higher Certificate in Business (NFQ Level 6) after Year 2; Bachelor of Business, Business or Digital Marketing (NFQ Level 7) after Year 3.What will I be able to do when I finish the course?
Common Entry
After two years, students separate into their chosen specialist area.
Digital Marketing
Graduates will have acquired the necessary skills in digital business and online marketing techniques to offer value to employers immediately.
Business
Graduates typically gain employment in financial services (such as insurance and investment funds), management roles in retail, marketing and administration as well as business computing. Graduates have the necessary knowledge and skills to work in organisations requiring specialised digital marketing skills.
What are the minimum entry requirements?
- 2 subjects: H5
- 4 subjects: O6/H7
- English or Irish O6/H7
- Mathematics: O6/H7
Graduates of a relevant Certificate are eligible to enter year 3 and graduates of a relevant Ordinary Degree are eligible to enter year 4.
Mature applicants will be assessed on an individual basis and may be interviewed.
Subjects
Mandatory
Academic and Professional Skills
Statistics and Forecasting
Microeconomics
Introduction to Management
Digital Skills
Mandatory
Customer Service in Practice
Macroeconomics
Investment Maths
Managing an Enterprise
Fundamentals of Financial Accounting
Mandatory
Business Law
Cost Accounting
Introduction to Marketing
Elective
People Management
Managerial Economics
Financial Reporting
Mandatory
Management Accounting
Marketing Mix
Digital Applications
Elective
Human Resource Management Skills
Economic Policy
Computerised Accounting
Mandatory
Marketing Management
Financial Management
Digital Marketing
Business Research Methods
Group Elective 3
Digital Media Design - (For Digital Marketing Stream-Business)
Operations Management
Elective
Commercial Law
Fund Accounting
European Economics
Mandatory
Business Dissertation (part 1)
Operations Management
Strategic Management: Analysis
Services Marketing
Group Elective 3
Digital Marketing Research Project (part 1)
User Interface and Experience Design
Group Elective 4
Financial Management
Elective
Entrepreneurship
International Business
Global Economics
Derivatives and the Regulatory Environment
Mandatory
Business Dissertation (part 2)
Data Analytics
Strategic Management: Advantage
Corporate Finance
Group Elective 3
Digital Marketing Research Project (part 2)
Web Design Methods
For Further Information Contact
Programme DirectorAilish O'Brien
MBA
E: ailish.obrien@setu.ie
Owen Brady
MBA
E: owen.brady@setu.ie