Bachelor of Arts (Honours) Sports Management & Coaching (Rugby) SE908

  • NFQ Level 8
  • SE907 Gaelic Games | SE908 Rugby | SE909 Football
  • Application Form
  • 4 Years
  • Overview
  • Further Studies
  • Career Prospects
  • Entry Requirements
  • Subjects
  • Enquiries

What is the Course about?

Sports management and coaching is an area of study that combines the techniques of sports management and coaching with the principles of business and enterprise.

The field of sports management and coaching is changing rapidly. Professional sporting bodies require management and coaching staff to have an excellent understanding of their chosen sport, as well as strong business skills.

On completion of the course, students will have a detailed understanding of:

  • Player development
  • Coach education
  • Strength and conditioning
  • Sport finance
  • Sport media and marketing

Check out our promotional video clip on youtube

Students will also have the opportunity to take elective modules in key areas such as:

  • Performance Analysis
  • Sport Psychology
  • Adapted Physical Activity.

Course Structure

This is a four-year course and has three key content areas delivered in each year of the course:

  • Coaching and Player Development
  • Business and Management of Sport
  • Sports Science

Classes are delivered in a range of settings including pitch, classroom and gym.

Is this course for you?

This course will be of interest to those who are passionate about playing or coaching sport. It will also be of interest to someone who would like a career in the business and administration of sport. It is open to students of all abilities and not just those in an elite category.

Special Features:

  • This is the only course of its kind in Ireland and is delivered in association with the FAI, Leinster GAA and Leinster Rugby.
  • Experienced coaches and coach educators from each of the sporting bodies deliver the player development and coach education modules of the course.
  • Competitive SETU Carlow team environment in GAA, Rugby and Football with recent achievements as follows: Fitzgibbon Cup and Sigerson Cup Finalists 19/20; Women’s Soccer Intervarsity Kelly Cup and Premier League winners 2018; Men’s Soccer CFAI Futsal Finalists 2018 and CFAI Cup Winners 2012-2017 (6 in-a-row); IRFU Student Sport Ireland Brendan Johnston Cup Finalists 2020 and league winners in 19/20.
  • Premium sporting facilities including elite sports gym, general student gym, GAA and rugby pitches with full changing facilities and viewing stands.
  • Our South Sports Campus includes six full-size playing pitches, comprising one all-weather 4G GAA pitch, one grass GAA pitch, two grass football pitches and two grass rugby pitches.
  • Exit Awards: Higher Certificate in Sport Coaching and Business Management (NFQ Level 6) after Year 2 and Bachelor of Arts (NFQ Level 7) Sport Coaching and Business Management (GAA, Football, Rugby) after Year 3.

What follow-on study opportunities are available?

Graduates of this course may be eligble to progress to masters level in the areas of performance analysis, strength and conditioning and business.

What exemptions will I receive?




What will I be able to do when I finish the course?

Graduates will be qualified to work in a variety of sports-related careers including: sports development officers; sports management; club development; club administration; sport coaching and fitness instruction, governing body management and administration.

What are the minimum entry requirements?

  • 2H5 & 4O6/H7
  • English or Irish O6/H7
  • Garda vetting required

Application Process

  • Once you apply to this course through the CAO you will be sent an information form from the University, which you will need to complete and return.
  • You will then be invited to attend a trial/skills followed by an interview.

Information forms are available to download from the following links:

Bachelor of Arts Sports Coaching & Business Management (GAA)

Bachelor of Arts Sports Coaching & Business Management (Football)

Bachelor of Arts Sports Coaching & Business Management (Football) FAQ

Bachelor of Arts Sports Coaching & Business Management (Rubgy)


For Further Information Contact

Programme Director
Denis O Brien
BA (Hons), MBA, ACMA