Bachelor of Business in Marketing SE414
- NFQ Level 7
- 3 Years
- Further Studies
- Career Prospects
- Entry Requirements
What is the Course about?
A Business Marketing Degree explores how organisations identify and meet their customers’ needs in a competitive and changing world. Marketing is practiced around the world in every type of organisation including multi-nationals, local enterprises, political parties, charities, sporting organisations and small businesses and includes diverse disciplines such as: advertising; sales; brand design; customer psychology; market research; product development. With a wide range of electives to select from, work placement or study abroad options in year 3, and project-based assessment, this is an exciting and flexible degree for anyone interested in business & marketing.
Years 1 & 2 focus on general business modules with introductory modules in Marketing. Year 3 allows you to specialise in your Marketing discipline with modules focusing on sales & retail; advertising; services; event management & sustainability; market research & consumer psychology. Year 3 also includes a marketing work placement or study abroad semester. On successful completion of year 3 you have the option to complete one more year for an honours degree (Level 8) – Bachelor of Business (Honours) in Marketing.
Is this course for you?
If you are interested in a career where every day is different and a college degree where you will develop a customer-focused mindset with an emphasis on analytical & creative thinking, problem-solving, teamwork, and communication skills, then the Bachelor of Business in Marketing is the course for you. It allows you to develop your business and marketing knowledge & skills before considering progression to an honours degree.
- Emphasis on professional practice throughout the course, including project-based assessments and working with client organisations to devise creative marketing solutions. Year 3 also includes a semester long work placement or study abroad option.
- Industry guest speakers bring the experience of marketing professionals and latest developments right into the classroom.
- All students, regardless of the original option choice, will be permitted to change their selection at the end of Year 2 and confirm their specialism for Year 3.
- Recognised by employers as developing career-focused marketers.
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What follow-on study opportunities are available?
Graduates who achieve a minimum pass degree are eligible to apply to year 4 of the BBs (Honours) in Marketing at SETU Carlow and may have opportunities to apply to similar add-on degree programmes in other institutions.
What exemptions will I receive?-
What will I be able to do when I finish the course?
In addition to going straight into the workplace to pursue a career in Marketing, graduates can also apply to complete the BBs (Honours) in Marketing at SETU Carlow (one year add-on honours degree).
What are the minimum entry requirements?
- English or Irish O6/H7
- Mathematics O6/H7
IT for Business
Business Financial Accounting 1
Quantitative Techniques 1
Communications and Academic Writing
Business Financial Accounting 2
Quantitative Techniques 2
Business Psychology 1
Introduction to Marketing
Business Applications 3
Human Resource Management 1
Business Psychology 2
Intermediate Financial Accounting 1
Business Management Accounting
Supply Chain Management
Macroeconomy of Ireland
Contemporary Marketing Practice
Intermediate Financial Accounting 2
Human Resource Management 2
Business Applications 4
Market and Customer Insights
Consumer Psychology and Behaviour
Integrated Marketing Communications
Marketing for Services
Business English 1
Shopper Category Management
For Further Information ContactProgramme Director
Ms Una Grant
BBs (Hons), MSc, MMII