Bachelor of Business (Honours) in Marketing SE401

  • NFQ Level 8
  • SE401
  • 260
  • 4 Years
  • Overview
  • Further Studies
  • Career Prospects
  • Entry Requirements
  • Subjects
  • Enquiries

What is the Course about?

A Business Marketing Degree explores how organisations identify and meet their customers’ needs in a competitive and changing world. Marketing is practiced around the world in every type of organisation including multi-nationals, local enterprises, political parties, charities, sporting organisations and small businesses and includes diverse disciplines such as: advertising; sales; brand design; customer psychology; market research; product development. With a wide range of electives to select from, work placement or study abroad options in year 3, and project-based assessment, this is an exciting and flexible degree for anyone interested in business & marketing.

Course Structure

Years 1 & 2 focus on general business modules with introductory modules in Marketing.  Years 3 & 4 allow you to specialise in your Marketing discipline with modules focusing on sales & retail; digital & advertising; international marketing & services; event management & sustainability; market research & consumer psychology; brand management & new product innovation.  Year 3 includes a marketing work placement or study abroad semester.

Is this course for you?

If you are interested in a career where every day is different and a college degree where you will develop a customer-focused mindset with an emphasis on analytical & creative thinking, problem-solving, teamwork, and communication skills, then the Bachelor of Business (Honours) in Marketing is the course for you.

Special Features:

  • Emphasis on professional practice throughout the course, including project-based assessments and working with client organisations to devise creative marketing solutions.  Year 3 also includes a semester-long work placement or study abroad option.
  • Industry guest speakers bring the experience of marketing professionals and the latest developments right into the classroom.
  • All students, regardless of the original option choice, will be permitted to change their selection at the end of Year 2 and confirm their specialism for Years 3 and 4.
  • Recognised by employers as developing career-focused marketers.

Follow SETU Carlow Marketing on Social Media




What follow-on study opportunities are available?

Graduates who achieve a minimum second-class honours degree are eligible to apply to a range of masters and postgraduate courses in SETU (e.g. MSc in Digital Marketing & Analytics or Masters of Business) or those available in other institutions.

What exemptions will I receive?




What will I be able to do when I finish the course?

A marketing degree equips graduates with the skill set to pursue a variety of careers in: digital marketing; brand management; new product innovation; market research; consumer behaviour; services marketing; international marketing and sales in local, national & international organisations.

What are the minimum entry requirements?

  • 2H5 & 4O6/H7
  • English or Irish O6/H7
  • Mathematics O6/H7


For Further Information Contact

Programme Director
Ms Una Grant
BBs (Hons), MSc, MMII