Bachelor of Business (Honours) Marketing (MKT) CW908
- NFQ Level 8
- 4 Years
- Further Studies
- Career Prospects
- Entry Requirements
What is the Course about?
Marketing is the management processthrough which goods and servicesmove from concept to the customer.It includes diverse disciplines such as:sales; public relations; brand design; customer psychology; market research;pricing; packaging and distribution. Marketing is practiced around the world in every type of organisation including multi-nationals, local enterprises, political parties, thirdworld charities, sporting organisations and small businesses. A marketing degree equips graduates with the skill set to pursue a variety of careers in marketing and business.
In the Marketing (MKT) option, students study a variety of up-todate specialist marketing subjects such as: New Product Innovation; Digital Marketing; Brand Management; Integrated Marketing Communications; Market Research; Consumer Psychology; Services Marketing; International Marketing; Sales and Strategic Management. Students have a range of elective options depending on their area of interest.
What follow-on study opportunities are available?
Graduates who achieve a minimum second class honours degree are eligible to apply to a range of Masters and Post Graduate courses within Institute of Technology Carlow (e.g. MSc in Digital Marketing or Masters of Business) or those available in other institutions.
What exemptions will I receive?-
What will I be able to do when I finish the course?
A Marketing Degree is internationally recognised and offers a passport for graduates to work anywhere in the world. Marketing careers are varied and include: research, advertising, marketing, brand management, product development, public relations, international marketing and sales.
What are the minimum entry requirements?
- 2H5 & 4O6/H7
- English or Irish O6/H7
- Mathematics O6/H7
Integrated Marketing Communications
Consumer Insights and Psychology
Marketing Research: Theory & Practice
Business English Project
New Product Innovation
Client Research Project
Corporate Governance and Business Practice
For Further Information ContactProgramme Director
Dr Deirdre Fleming
BA (Hons), MA, PhD, MCIM