Bachelor of Business (Honours) in Marketing SE401
- NFQ Level 8
- SE401
- 260
- 4 Years
- Overview
- Further Studies
- Career Prospects
- Entry Requirements
- Subjects
- Enquiries
What is the Course about?
A Business Marketing Degree explores how organisations identify and meet their customers’ needs in a competitive and changing world. Marketing is practiced around the world in every type of organisation including multi-nationals, local enterprises, political parties, charities, sporting organisations and small businesses and includes diverse disciplines such as: advertising; sales; brand design; customer psychology; market research; product development. With a wide range of electives to select from, work placement or study abroad options in year 3, and project-based assessment, this is an exciting and flexible degree for anyone interested in business & marketing.
Course Structure
Years 1 & 2 focus on general business modules with introductory modules in Marketing. Years 3 & 4 allow you to specialise in your Marketing discipline with modules focusing on sales & retail; digital & advertising; international marketing & services; event management & sustainability; market research & consumer psychology; brand management & new product innovation. Year 3 includes a marketing work placement or study abroad semester.
Is this course for you?
If you are interested in a career where every day is different and a college degree where you will develop a customer-focused mindset with an emphasis on analytical & creative thinking, problem-solving, teamwork, and communication skills, then the Bachelor of Business (Honours) in Marketing is the course for you.
Special Features:
- Emphasis on professional practice throughout the course, including project-based assessments and working with client organisations to devise creative marketing solutions. Year 3 also includes a semester-long work placement or study abroad option.
- Industry guest speakers bring the experience of marketing professionals and the latest developments right into the classroom.
- All students, regardless of the original option choice, will be permitted to change their selection at the end of Year 2 and confirm their specialism for Years 3 and 4.
- Recognised by employers as developing career-focused marketers.
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What follow-on study opportunities are available?
Graduates who achieve a minimum second-class honours degree are eligible to apply to a range of masters and postgraduate courses in SETU (e.g. MSc in Digital Marketing & Analytics or Masters of Business) or those available in other institutions.
What exemptions will I receive?
-Notes
-What will I be able to do when I finish the course?
A marketing degree equips graduates with the skill set to pursue a variety of careers in: digital marketing; brand management; new product innovation; market research; consumer behaviour; services marketing; international marketing and sales in local, national & international organisations.
What are the minimum entry requirements?
- 2H5 & 4O6/H7
- English or Irish O6/H7
- Mathematics O6/H7
Subjects
Mandatory
Business Financial Accounting 1
Quantitative Techniques 1
Microeconomics
IT for Business
Elective
Communications and Academic Writing
French I
German I
Mandatory
Quantitative Techniques 2
Business Financial Accounting 2
Macroeconomics
Management
Elective
Business Psychology 1
French II
German II
Mandatory
Business Law
Introduction to Marketing
Business Applications 3
Human Resource Management 1
Elective
Business Psychology 2
Intermediate Financial Accounting 1
French III
German III
Mandatory
Supply Chain Management
Contemporary Marketing Practice
Business Management Accounting
Macroeconomy of Ireland
Elective
Intermediate Financial Accounting 2
Human Resource Management 2
Business Applications 4
French IV
German IV
Mandatory
Business Finance
Market and Customer Insights
Consumer Psychology and Behaviour
Integrated Marketing Communications
Elective
Marketing for Services
Professional Selling
Sustainable Marketing
Event Management
French V
German V
Business English 1
Shopper Category Management
Group Elective 1
Work Placement
Group Elective 2
Study Semester Abroad
Group Elective 3
Sales Management
Marketing Internship Project
Strategic Service and CX Excellence
New Product Innovation
Business English 2
Mandatory
Marketing Management
Digital Marketing
International Marketing Strategy
Strategic Analysis
Group Elective 1
Marketing for Services
Professional Selling
Sustainable Marketing
Shopper Category Management
Event Management
Strategic Financial Management
Group Elective 2
Marketing Dissertation (part 1)
Marketing Client Project (part 1)
Group Elective 2
Marketing Dissertation (part 2)
Marketing Client Project (part 2)
Mandatory
Brand Management
Digital Marketing Planning
Strategic Positioning
Group Elective 1
Sales Management
New Product Innovation
Strategic Service and CX Excellence
Corporate Governance - Private Companies
For Further Information Contact
Programme DirectorMs Una Grant
BBs (Hons), MSc, MMII
E: una.grant@setu.ie