Bachelor of Business (Honours) Marketing (MKT) CW908

  • NFQ Level 8
  • CW908
  • 90
  • 270
  • 4 Years
  • Overview
  • Further Studies
  • Career Prospects
  • Entry Requirements
  • Subjects
  • Enquiries

What is the Course about?

Marketing is the management processthrough which goods and servicesmove from concept to the customer.It includes diverse disciplines such as:sales; public relations; brand design; customer psychology; market research;pricing; packaging and distribution. Marketing is practiced around the world in every type of organisation including multi-nationals, local enterprises, political parties, thirdworld charities, sporting organisations and small businesses. A marketing degree equips graduates with the skill set to pursue a variety of careers in marketing and business.

In the Marketing (MKT) option, students study a variety of up-todate specialist marketing subjects such as: New Product Innovation; Digital Marketing; Brand Management; Integrated Marketing Communications; Market Research; Consumer Psychology; Services Marketing; International Marketing; Sales and Strategic Management. Students have a range of elective options depending on their area of interest.

Special Features:


What follow-on study opportunities are available?

Graduates who achieve a minimum second class honours degree are eligible to apply to a range of Masters and Post Graduate courses within Institute of Technology Carlow (e.g. MSc in Digital Marketing or Masters of Business) or those available in other institutions.

What exemptions will I receive?




What will I be able to do when I finish the course?

A Marketing Degree is internationally recognised and offers a passport for graduates to work anywhere in the world. Marketing careers are varied and include: research, advertising, marketing, brand management, product development, public relations, international marketing and sales.

What are the minimum entry requirements?

Leaving Certificate:

  • 2H5 & 4O6/H7

Subjects required:

  • English or Irish O6/H7
  • Mathematics O6/H7

For Further Information Contact

Programme Director
Dr Deirdre Fleming
BA (Hons), MA, PhD, MCIM