Bachelor of Business (Honours) in Marketing CW908 MKT

  • NFQ Level 8
  • CW908 MKT
  • 15 approx.
  • 272
  • 4 Years
  • Overview
  • Further Studies
  • Career Prospects
  • Entry Requirements
  • Subjects
  • Enquiries

What is this Course about?

Marketing is the management process through which goods and services move from concept to the customer. It includes diverse disciplines such as: sales; public relations; brand design; customer psychology; market research; pricing; packaging and distribution. Marketing is practiced around the world in every type of organisatio including multi-nationals, local enterprises, political parties, thirdworld charities, sporting organisations and small businesses. Students will also undertake work placement to help them in their careers.

Course Structure

Students complete the first two years in general business. This gives them the opportunity to learn about the wider business context and to see where their area of interest lies. They then choose a specialist discipline at the end of Year 2 such as Marketing. Years 3 and 4 are then focussed on that specific discipline with a marketing related work placement undertaken during the second term of Year 3.

Is this course for you?

If you are interested in analytical thinking, innovation, creativity, problem solving, teamwork, presentation, time management and communication skills, marketing is a great career choice for you. It is full of variety and there are plenty of opportunities to progress from junior executive to senior management.

Special Features:

  • Emphasis on professional practice throughout the course, including project-based assessments and working with client organisations to devise creative marketing solutions.
  • Industry guest speakers bring the experience of marketing professionals and latest developments right into the classroom.
  • All students, regardless of the original option choice, will be permitted to change their selection at the end of Year 2 and confirm their specialism for Years 3 and 4.
  • Recognised by employers as developing career-focused marketers.

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What follow-on study opportunities are available?

Graduates who achieve a minimum second-class honours degree are eligible to apply to a range of masters and postgraduate courses within Institute of Technology Carlow (e.g. MSc in Digital Marketing or Masters of Business) or those available in other institutions.

What exemptions will I receive?




What will I be able to do when I finish the course?

A marketing degree equips graduates with the skill set to pursue a variety of careers in: new product Innovation; digital marketing; brand management; market research; consumer behaviour; services marketing; international marketing and sales.


What are the minimum entry requirements?

Leaving Certificate:

  • 2H5 & 4O6/H7

Subjects required:

  • English or Irish at O6/H7
  • Mathematics at O6/H7


Year 1 (Level 7 & 8)

Semester 1

IT for Business
Financial Accounting
Quantitative Techniques
Plus One Elective*

Semester 2

Financial Accounting
Quantitative Techniques
Plus One Elective*

Year 2 (Level 7 & 8)

Semester 3

Business Law
Introduction to Marketing
Business Applications
Introduction to Human Resource Management
Plus One Elective*

Semester 4

Management Accounting
Introduction to Supply Chain Management
Economics 2
Contemporary Marketing Practice
Plus One Elective*

Year 3 (Level 7 & 8)

Semester 5

Business Finance
Market and Customer Insights
Consumer Psychology and Behaviour
Integrated Marketing Communications

Semester 6

Work Placement

Year 4 (Level 8 only)

Semester 7

Marketing Management
Digital Marketing
International Marketing Strategy
Strategic Analysis
Plus One Elective*

Semester 8

Brand Management
Digital Marketing Planning
Strategic Positioning

For Further Information Contact

Programme Director
Dr Deirdre Fleming
BA (Hons), MA, PhD, MCIM