Bachelor of Arts (Honours) Media & Public Relations CW808

  • NFQ Level 8
  • CW808
  • 30
  • 251
  • 3 Years
  • Overview
  • Further Studies
  • Career Prospects
  • Entry Requirements
  • Subjects
  • Enquiries

What is the Course about?

‘Media’ is a collective term for the platforms used to send messages to mass audiences. Media is recognised as a powerful messenger in all our lives that tells us what and how to think about local and global events. We need and use media to help us communicate who we are to the world. Media interacts seamlessly with the profession of Public Relations (PR). PR helps maintain lines of communications between an organisation and its publics. The BA (Hons) Media and PR shows students how to work as thoughtful professionals, using personal skills and media technologies to influence and persuade audiences and publics.

Course Structure

The course runs over a three-year period and contains a mix of practical and theoretical media and PR subjects.

Is this course for you?

Do you have the following skills and interests?

  • Great interpersonal skills
  • An ability to write and tell stories
  • An interest in media and business – celebrities, politics, investigations, crises, local and global events
  • A hands-on approach to creating content - photography, video editing, media writing, digital design, podcasting and journalism
  • Excellent communication and presentation skills
  • Experience working with social media – Instagram, Facebook, TikTok, Twitter etc.

Special Features:

  • Three-year honours degree.
  • Industry level skills to work in media or public relations.
  • Modern television and radio studios.
  • Highly qualified and experienced lecturers and staff.
  • Excellent employment opportunities in media, public relations and creative industries.

What follow-on study opportunities are available?

Graduates of the Media and Public Relations degree course have the option to progress to postgraduate studies at masters level within Institute of Technology Carlow or elsewhere.

What exemptions will I receive?




What will I be able to do when I finish the course?

Given the growing influence of the media and PR industries, the job opportunities in the sector are many and varied. Graduates are working in traditional media such as radio and TV; others are working as executives in media marketing careers and at advanced levels in the public relations departments of ‘blue chip’ companies and organisations.

Graduates are particularly skilled at corporate communications tasks such as web content development, crafting press releases, creating video and audio artefacts, and the management of internal and external communications.

What are the minimum entry requirements?

Leaving Certificate:

  • 2H5 & 4O6/H7

Subjects required:

  • English O3/H6

For Further Information Contact

Programme Director
Dr Eleanor OLeary