Code
SE409
Location
Carlow
Campus
Kilkenny Road
- Level Level 8
- Duration 4 Years
- CAO Points 244
- Credits 240
- International Applicants Yes
- Fees View Details
What is the Course about?
This course provides graduates with the knowledge and skills to step into an exciting communications career.Public Relations (PR) helps maintain lines of communications between an organisation and its publics. The BA (Hons) Public Relations and Media shows students how to work as thoughtful professionals, using personal skills and media technologies to influence and persuade audiences and publics. Media' is a collective term for the platforms used to send messages to mass audiences. Media is recognised as a powerful messenger in all our lives that tells us what and how to think about local and global events. We need and use media to help us communicate who we are to the world.
Course Structure
The course runs over a four-year period and contains a mix of practical and theoretical media and PR subjects.
Is this course for you?
Do you have the following skills and interests?
- Great interpersonal skills
- An ability to write and tell stories
- An interest in media and business - celebrities, politics, investigations, crises, local and global events
- A hands-on approach to creating content - photography, video editing, media writing, digital design, podcasting and journalism
- Excellent communication and presentation skills
- Experience working with social media - Instagram, Facebook, TikTok, Twitter etc.
Special Features:
- Industry level skills to work in media or public relations
- Modern television and radio studios
- Highly qualified and experienced lecturers and staff
- Excellent employment opportunities in media, public relations and creative industries
Year 1
Module Name | Semester |
---|---|
Professional Writing and Research in the Digital Age (M) | Semester1 |
An Introduction and History of Public Relations (M) | Semester1 |
Introduction to Media Studies 1 (M) | Semester1 |
Introduction to Digital Marketing (M) | Semester1 |
Information Technology (M) | Semester1 |
Theories and Best Ethical Practice in Public Relations (M) | Semester2 |
Introduction to Media Studies 2 (M) | Semester2 |
Management (M) | Semester2 |
Social Media Marketing (M) | Semester2 |
Social Psychology (M) | Semester2 |
M is a mandatory subject - E is an elective subject
Year 2
Module Name | Semester |
---|---|
Public Relations Research and Evaluation (M) | Semester1 |
Creative Video (M) | Semester1 |
Fundamentals of Media and PR Law 1 (M) | Semester1 |
Visual Language and Communications (M) | Semester1 |
Fundamentals of Marketing (M) | Semester1 |
Creative Radio and Storytelling (M) | Semester2 |
Specialist Areas in Public Relations (M) | Semester2 |
Fundamentals of Media and PR Law 2 (M) | Semester2 |
IT and New Media (M) | Semester2 |
Contemporary Marketing Practice (M) | Semester2 |
M is a mandatory subject - E is an elective subject
Year 3
Module Name | Semester |
---|---|
Networking in Public Relations (M) | Semester1 |
New Media Ethics (M) | Semester1 |
Journalism (M) | Semester1 |
Contemporary Communication Design (M) | Semester1 |
Content Writing (M) | Semester1 |
Work Placement (E) | Semester2 |
Corporate Social Responsibility (E) | Semester2 |
Strategic Service and CX Excellence (E) | Semester2 |
PR and Media Internship Project (E) | Semester2 |
Study Semester Abroad (E) | Semester2 |
New Product Innovation (E) | Semester2 |
M is a mandatory subject - E is an elective subject
Year 4
Module Name | Semester |
---|---|
Podcasting and Multi-Screen Production (M) | Semester1 |
PR Campaign Project (M) | Semester1 |
Contemporary Irish Literature (M) | Semester1 |
Digital Marketing (M) | Semester1 |
Event Management (M) | Semester1 |
Lead Portfolio (M) | Semester2 |
Dissertation (M) | Semester2 |
Media & Society (M) | Semester2 |
Ireland on Screen (M) | Semester2 |
Digital Marketing Planning (M) | Semester2 |
M is a mandatory subject - E is an elective subject
What are the minimum entry requirements?
- 2H5 & 4O6/H7
What follow-on study opportunities are available?
Graduates of the Public Relations and Media Level 8 degree course have the option to progress to postgraduate studies at masters level within SETU Carlow or elsewhere.
What exemptions will I receive?
-Notes
-What will I be able to do when I finish the course?
Given the growing influence of the media and PR industries, the job opportunities in the sector are many and varied. Graduates are working in traditional media such as radio and TV; others are working as executives in media marketing careers and at advanced levels in the public relations departments of blue chip' companies and organisations.
Graduates are particularly skilled at corporate communications tasks such as web content development, crafting press releases, creating video and audio artefacts, and the management of internal and external communications.
Course Leader
Dr Eleanor O'Leary
Assistant Lecturer in Media & Communications -
Call: +353599175384
Email: [email protected]
Profile