Bachelor of Arts (Honours) in Public Relations and Media CW808
- NFQ Level 8
- 4 Years
- Further Studies
- Career Prospects
- Entry Requirements
What is the Course about?
Public Relations (PR) helps maintain lines of communications between an organisation and its publics. The BA (Hons) Public Relations and Media shows students how to work as thoughtful professionals, using personal skills and media technologies to influence and persuade audiences and publics. ‘Media’ is a collective term for the platforms used to send messages to mass audiences. Media is recognised as a powerful messenger in all our lives that tells us what and how to think about local and global events. We need and use media to help us communicate who we are to the world.
The course runs over a three-year period and contains a mix of practical and theoretical media and PR subjects.
Is this course for you?
Do you have the following skills and interests?
- Great interpersonal skills
- An ability to write and tell stories
- An interest in media and business – celebrities, politics, investigations, crises, local and global events
- A hands-on approach to creating content - photography, video editing, media writing, digital design, podcasting and journalism
- Excellent communication and presentation skills
- Experience working with social media – Instagram, Facebook, TikTok, Twitter etc.
- Industry level skills to work in media or public relations.
- Modern television and radio studios.
- Highly qualified and experienced lecturers and staff.
- Excellent employment opportunities in media, public relations and creative industries.
What follow-on study opportunities are available?
Graduates of the Public Relations and Media Level 8 degree course have the option to progress to postgraduate studies at masters level within SETU Carlow or elsewhere.
What exemptions will I receive?-
What will I be able to do when I finish the course?
Given the growing influence of the media and PR industries, the job opportunities in the sector are many and varied. Graduates are working in traditional media such as radio and TV; others are working as executives in media marketing careers and at advanced levels in the public relations departments of ‘blue chip’ companies and organisations.
Graduates are particularly skilled at corporate communications tasks such as web content development, crafting press releases, creating video and audio artefacts, and the management of internal and external communications.
What are the minimum entry requirements?
- 2H5 & 4O6/H7
- English O3/H6
Introduction to Media Studies 1
Professional Writing and Research in the Digital Age
An Introduction and History of Public Relations
Introduction to Digital Marketing
Introduction to Media Studies 2
Theories and Best Ethical Practice in Public Relations
Social Media Marketing
Fundamentals of Media and PR Law 1
Fundamentals of Marketing
Public Relations Research and Evaluation
Visual Language and Communications
Fundamentals of Media and PR law 2
IT and New Media
Contemporary Marketing Practice
Creative Radio and Storytelling
Specialist Areas in Public Relations
Networking in Public Relations
Contemporary Communication Design
New Media Ethics
Group Elective 1
Group Elective 2
Study Semester Abroad
Group Elective 3
PR and Media Internship Project
Corporate Social Responsibility
Strategic Service and CX Excellence
New Product Innovation
Contemporary Irish Literature
Podcasting and Multi-Screen Production
PR Campaign Project
For Further Information ContactProgramme Director
Dr Eleanor O’Leary