Bachelor of Arts (Honours) Media & Public Relations CW808

  • NFQ Level 8
  • CW808
  • 30
  • 252
  • 3 Years
  • Overview
  • Further Studies
  • Career Prospects
  • Entry Requirements
  • Subjects
  • Enquiries

What is the Course about?

‘Media’ is a collective term for the platforms used to send messages to mass audiences. Examples of common media utilised daily are: TV, radio, news, online video streaming and social media sites. Media is recognised as a very powerful messenger in all our lives that tells us what and how to think about global, local and even family events. People who work in the media create messages using words, pictures and sound in order to communicate with wide audiences.

Media interacts seamlessly with the profession of Public Relations (PR) as PR helps maintain lines of communications between an organisation and its publics. PR professionals help manage reputations and the BA in Media and Public Relations shows students how to work as thoughtful practitioners by using personal skills and media technology skills to influence and persuade audiences and publics.

Special Features:

  • This course includes extensive use of our first-class TV and radio studios on campus.

What follow-on study opportunities are available?

Graduates of the Media and Public Relations degree course have the option to progress to postgraduate studies at Masters Level within Institute of Technology Carlow or elsewhere.

What exemptions will I receive?




What will I be able to do when I finish the course?

Given the growing influence of the media and PR industries there are many varied job opportunities in the sectors. Graduates are working in traditional media such as:

  • Radio and TV.
  • Executives in media marketing.
  • Radio/TV presenters and story tellers.

Graduates also have opportunities to work at advanced levels in the Public Relations departments of 'blue chip' companies and organisations.

Our graduates are particularly skilled at corporate communication tasks such as:

  • Web content development.
  • Crafting press releases.
  • Creating video and audio artefacts.
  • Management of internal and external communications.

What are the minimum entry requirements?

Leaving Certificate:

  • 2H5 & 4O6/H7

Subjects required:

  • English O3/H6

For Further Information Contact

Programme Director
Dr Eleanor O’Leary