NEW Bachelor of Science (Honours) Digital Marketing with Analytics CW848
- NFQ Level 8
- 4 Years
- Further Studies
- Career Prospects
- Entry Requirements
What is the Course about?
Examining how digital, web and social media technologies are used to deliver innovative business solutions, and how data analysis is at the heart of all successful marketing, this cutting edge degree provides an ideal space to explore the customer and commercial focus of marketing, the creativity of design and digital technology, and the analytical world of data.
An emphasis on professional practice, client company projects and a semester-long work placement or study abroad option provides a stimulating learning environment.
This four year degree focuses on continuous assessment methods and practical client-based projects that build your knowledge and skills each year. Along with a work placement or study abroad semester in Year 3, emphasis is placed on problem solving and teamwork and developing career ready graduates.
Is this course for you?
If you have a curious mind and want to know how successful marketing campaigns are created; have an interest in design, web, and social media; want a degree that allows you develop your creative and problem solving skills, and a career where no two days are the same, then digital marketing with analytics is the degree for you.
- A semester-long work placement or study abroad option in Year 3 promoting workbased learning.
- Working with client organisations to devise creative marketing solutions.
- Innovative portfolio assessment culminating in a showcase of student’s work to the wider college community and employers.
- Industry guest speakers bring the experience of marketing professionals and latest developments right into the classroom.
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What follow-on study opportunities are available?
Graduates of the BSc (Hons) in Digital Marketing with Analytics can apply to the Masters in Digital Marketing, and the Masters in Interaction Design at Institute of Technology Carlow. Graduates can also consider research masters options at Institute of Technology Carlow, along with other postgraduate opportunities in Ireland and abroad.
What exemptions will I receive?-
What will I be able to do when I finish the course?
Digital Marketing is essential in: entrepreneurial start-ups and hightech multinationals; sporting governing bodies and charitable not-for-profits; private industry and public services.
Career opportunities include: the creative world of advertising and design; the commercial world of sales and building market share; the technological side of web design, SEO & SEM, and the analytical use of data to devise successful marketing strategies.
What are the minimum entry requirements?
- 2H5 & 4O6/H7
- English or Irish O6/H7
- Mathematics O6/H7
Digital Media Design (part 1)
Introduction to Data Analysis for Digital Marketing (part 1)
Introduction to Digital Marketing and Social Media Technologies (part 1)
Communication and Study Skills
Business Applications for Digital Marketing (part 1)
Marketing (part 1)
Digital Media Design (part 2)
Introduction to Data Analysis for Digital Marketing (part 2)
Introduction to Digital Marketing and Social Media Technologies (part 2)
Business Applications for Digital Marketing (part 2)
Marketing (part 2)
Finance for Marketing 1
Web Design, UX and CRM (part 1)
Customer Behaviour & Insights (part 1)
Applied Project Planning
Law and Regulation in the Digital Economy
Finance for Marketing 2
Integrated Marketing Communications (part 1)
Web Design, UX and CRM (part 2)
Customer Behaviour & Insights (part 2)
Integrated Marketing Communications (part 2)
Search Engine Optimisation and AdWords
Data Reporting for Digital Marketing
Digital Marketing - Placement (Academic)
Digital Marketing - Placement (Work)
Advanced Data Analysis for Digital Marketing (part 1)
Marketing and Brand Management (part 1)
Digital Marketing Strategy (part 1)
Service Marketing & CX (part 1)
International Marketing (part 1)
For Further Information ContactProgramme Director
Dr Denise Earle
BA (Hons), MA, PhD