NEW Bachelor of Science (Honours) Digital Marketing with Analytics CW848

  • NFQ Level 8
  • CW848
  • 30
  • 254
  • 4 Years
  • Overview
  • Further Studies
  • Career Prospects
  • Entry Requirements
  • Subjects
  • Enquiries

What is the Course about?

Examining how digital, web and social media technologies are used to deliver innovative business solutions, and how data analysis is at the heart of all successful marketing, this cutting edge degree provides an ideal space to explore the customer and commercial focus of marketing, the creativity of design and digital technology, and the analytical world of data.

An emphasis on professional practice, client company projects and a semester-long work placement or study abroad option provides a stimulating learning environment.

Download the course leaflet here »

Course Structure

This four year degree focuses on continuous assessment methods and practical client-based projects that build your knowledge and skills each year. Along with a work placement or study abroad semester in Year 3, emphasis is placed on problem solving and teamwork and developing career ready graduates.

Is this course for you?

If you have a curious mind and want to know how successful marketing campaigns are created; have an interest in design, web, and social media; want a degree that allows you develop your creative and problem solving skills, and a career where no two days are the same, then digital marketing with analytics is the degree for you.

Special Features:

  • A semester-long work placement or study abroad option in Year 3 promoting workbased learning.
  • Working with client organisations to devise creative marketing solutions.
  • Innovative portfolio assessment culminating in a showcase of student’s work to the wider college community and employers.
  • Industry guest speakers bring the experience of marketing professionals and latest developments right into the classroom.

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What follow-on study opportunities are available?

Graduates of the BSc (Hons) in Digital Marketing with Analytics can apply to the Masters in Digital Marketing, and the Masters in Interaction Design at Institute of Technology Carlow. Graduates can also consider research masters options at Institute of Technology Carlow, along with other postgraduate opportunities in Ireland and abroad.

What exemptions will I receive?




What will I be able to do when I finish the course?

Digital Marketing is essential in: entrepreneurial start-ups and hightech multinationals; sporting governing bodies and charitable not-for-profits; private industry and public services.

Career opportunities include: the creative world of advertising and design; the commercial world of sales and building market share; the technological side of web design, SEO & SEM, and the analytical use of data to devise successful marketing strategies.

What are the minimum entry requirements?

Leaving Certificate:    

  •  2H5 & 4O6/H7 

Subjects required:     

  • English or Irish O6/H7
  • Mathematics O6/H7


For Further Information Contact

Programme Director
Dr Denise Earle
BA (Hons), MA, PhD