NEW Bachelor of Science (Honours) Digital Marketing with Analytics CW848

Bachelor of Science (Honours) Digital Marketing with Analytics. 

Course Code: CW848
Course Places: 30
Points 270 (CAO Points)
Duration: 4 Years


What is this NEW course about?

Marketing is essential to all organisations. Understanding our marketplace, competitors and customers, and delivering exceptional customer experience is what drives organisational success. Achieving this success in the digital era requires marketing graduates who can exploit digital technologies and data analysis to create inspired marketing solutions. 

The new Bachelor of Science (Hons) in Digital Marketing with Analytics was developed by a team of marketing, design, digital technology and analytics specialists. The result is a broad-based and unique degree that successfully blends the customer & commercial focus of marketing, the creativity of design and digital technology, and the analytical world of data, to deliver an innovative and exciting new interdisciplinary programme with a strong focus on professional practice and career readiness throughout, including a semester-long work placement or study abroad option.

Download the course leaflet here »

What will I be able to do when I finish the course 

Choosing the BSc (Hons) in Digital Marketing with Analytics opens the door to a diverse range of career opportunities in a variety of organisation types; entrepreneurial start-ups and high-tech multi-nationals; sporting governing bodies and charitable not-for-profits; private industries and public services. Career options include: creative world of advertising and design; the commercial world of sales and building market share; the technological side of web design, SEO & SEM, or the analytical use of data to devise successful marketing strategies and deliver memorable customer experiences. The new BSc (Hons) in Digital Marketing provides a rare mix of marketing, digital and analytical knowledge and skills that are highly sought by employers, and with semester long work placement or study abroad option, affords you a competitive edge as you graduate into the stimulating profession of marketing.

Graduates of the BSc (Hons) in Digital Marketing with Analytics also have the opportunity to pursue further postgraduate qualifications. Taught masters options at Institute of Technology Carlow include the Masters in Digital Marketing and the Masters in Interaction Design. Graduates may also consider research masters options at Institute of Technology Carlow, along with other postgraduate opportunities in Ireland and abroad.

What subjects will I study?

Year 1 Year 2
Mandatory Subjects Mandatory Subjects
  • Intro to Digital Marketing & Social Media Technologies 
  • Digital Media Design 
  • Marketing
  • Finance for Marketing 1
  • Intro to Data Analysis for Digital Marketing
  • Business Applications for Digital Marketing 
  • Communications and Study Skills 
  • Consumer Psychology & Behaviour
  • Finance for Marketing 2
  • Integrated Marketing Communications
  • Web design, UX & CRM 
  • Law & Regulation in the Digital Economy 
  • Digital Analytics 
  • Applied Project Planning 
Year 3 Year 4
Mandatory Subjects Mandatory Subjects
  • Ecommerce
  • Professional Selling
  • Marketing Research 
  • Content Writing
  • SEO & SEM 
  • Data Reporting for Digital Marketing 
  • Work Placement semester or Study Abroad semester 
  • Service Marketing & CX 
  • Marketing & Brand Management
  • Digital Marketing Strategy 
  • International Marketing 
  • B2B Marketing 
  • Contemporary Issues in Digital Marketing 
  • Advanced Data Analysis for Digital Marketing 

Entry Requirements

Leaving Certificate:

  • 2H5 & 406/H7

Subjects required:

  • English or Irish O6/H7
  • Mathematics O6/H7

Special features of this programme

  • A semester-long work placement or study abroad option in year 3 further enhancing your career prospects and promoting work-based learning.
  • Broad-based interdisciplinary programme focusing on the creative, commercial, technological and analytical strands of marketing, provides the opportunity to explore all facets of marketing, identifying and develop core strengths and preferences.
  • Emphasis on professional practice throughout the programme including project-based assessments and working with client organisations to devise creative marketing solutions.
  • A focus on digital marketing analytics giving you a competitive edge as you begin your marketing career.
  • Innovative portfolio assessment allowing you integrate your learning & skills, culminating with a showcase of your work to the wider college community and employers at the end of each year.
  • Opportunity to qualify for Graduate Membership of the Marketing Institute of Ireland. 
  • Industry guest speakers bring the experience of marketing professionals and latest developments right into the classroom.
  • Access to MAC labs, up to date software for design, digital marketing and analytics as well as extensive off and online library resources. 
  • Your learning will be nurtured by a dedicated team of highly qualified lecturing staff delivering digital marketing programmes up to masters level 9.

Exit Awards

Higher Certificate (NFQ Level 6) and Bachelor (NFQ Level 7) of Science in Digital Marketing with Analytics.

Contact Us

Programme Director
Úna Grant 
BBs (Hons), MSc

International Student Enquiries 

Career options for marketing: