NEW Bachelor of Science Digital Marketing with Analytics CW837

Bachelor of Science Digital Marketing with Analytics. 

Course Code: CW837
Course Places: 30
Duration: 3 Years


What is this NEW course about?

Taking the Level 7 Bachelor of Science in Digital Marketing with Analytics provides you with an excellent entry into the dynamic world of digital marketing and data analytics. Year on year demand is growing for marketing graduates who not only have digital marketing, design and technology know-how and skills, but also an ability to use data to deliver and measure successful marketing strategies. Creativity matched with analytical know-how is what makes this new programme and the follow-on Level 8 Bachelor of Science (Honours) in Digital Marketing with Analytics, unique. 

The team of marketing, design and digital technology, and analytics specialists behind the development of the programme have created the ideal space to explore all aspects of marketing; from understanding customer markets and designing websites and social media campaigns, to exploring the legal side of digital marketing and using data to test and measure the success of campaigns; and all underpinned by key finance, communications and project planning modules. To get the best from your time with us, our innovative portfolio assessment module supports you to integrate your learning across modules and from year to year, while our emphasis on professional practice, real client company projects and semester-long work placement or study abroad options provide a stimulating learning environment. 

Download course leaflet here>>

What will I be able to do when I finish the course 

The Level 7 Bachelor of Science in Digital Marketing with Analytics gives you the knowledge and hands-on experience to go straight into employment or consider a further study with our Level 8 Bachelor of Science (Hons) in Digital Marketing with Analytics. 
As a graduate in Digital Marketing with Analytics, you will have a competitive edge in the employment market, with a qualification that provides that much sought by employers in Ireland and abroad. Opportunities exist in small, medium and large organisations from all spheres of business. So whether you want to work locally or internationally; in an SME or multinational; with it not-for-profit organisation, a high-tech business; in finance, food or services; your marketing qualification is your ticket to a rewarding and exciting career as a marketing professional. 

What subjects will I study?

Year 1 Year 2
Mandatory Subjects Mandatory Subjects
  • Intro to Digital Marketing & Social Media Technologies 
  • Digital Media Design 
  • Marketing
  • Finance for Marketing 1
  • Intro to Data Analysis for Digital Marketing
  • Business Applications for Digital Marketing 
  • Communications and Study Skills 
  • Customer Behaviour & Insights 
  • Finance for Marketing 2
  • Integrated Marketing Communications Web design, UX & CRM 
  • Law & Regulation in the Digital Economy 
  • Digital Analytics 
  • Applied Project Planning 
Year 3  
Mandatory Subjects  
  • E-commerce
  • Professional Selling
  • Marketing Research 
  • Content Writing
  • SEO & SME 
  • Data Reporting for Digital Marketing 
  • Work PLacement semester or Study Abroad semester 

Entry Requirements

Leaving Certificate:

  • 5O6/H7

Subjects required:

  • English or Irish O6/H7
  • Mathematics O6/H7

Special features of this programme

  • A semester-long work placement or study abroad option in year 3 further enhancing your career prospects and promoting work-based learning.
  • Opportunity to qualify for Graduate Membership of the Marketing Institute of Ireland. 
  • Access to MAC labs, up to date software for design, digital marketing and analytics as well as extensive off and online library resources. 

Contact Us

Programme Director
Una Grant BBs (Hons), MSc

International Student Enquiries