NEW Bachelor of Science Digital Marketing with Analytics CW837

Bachelor of Science Digital Marketing with Analytics. 

Course Code: CW837
Course Places: 30
Points 200 (CAO Points)
Duration: 3 Years


What is this NEW course about?

Examining how digital, web and social media technologies are used to deliver innovative business solutions, and how data analysis is at the heart of all successful marketing, this cutting edge degree provides an ideal space to explore the customer and commercial focus of marketing, the creativity of design and digital technology, and the analytical world of data.
An emphasis on professional practice, client company projects and a semester-long work placement or study abroad option provides a stimulating learning environment.

Course Structure

This three year degree focuses on continuous assessment methods and practical client-based projects that build your knowledge and skills each year. Along with a work placement or study abroad semester in Year 3, emphasis is placed on problem solving and teamwork and developing careerready graduates.

Is this course for you?

If you have a curious mind and want to know how successful marketing campaigns are created; have an interest in design, web, and social media; want a degree that allows you develop your creative and problem solving skills, and a career where no two days are the same, then digital marketing with analytics is the degree for you.

Download course leaflet here »

What will I be able to do when I finish the course 

The Level 7 Bachelor of Science in Digital Marketing with Analytics gives you the knowledge and practical experience to go straight into employment or consider a further study with our Level 8 Bachelor of Science (Hons) in Digital Marketing with Analytics. 

Digital Marketing is essential in: entrepreneurial start-ups and hightech multinationals; sporting governing bodies and charitable not-for-profits; private industry and public services.
Career opportunities include: the creative world of advertising and design; the commercial world of sales and building market share; the technological side of web design, SEO & SEM, and the analytical use of data to devise successful marketing strategies.

What subjects will I study?

Year 1 Year 2
Mandatory Subjects Mandatory Subjects
  • Intro to Digital Marketing & Social Media Technologies 
  • Digital Media Design 
  • Marketing
  • Finance for Marketing 1
  • Intro to Data Analysis for Digital Marketing
  • Business Applications for Digital Marketing 
  • Communications and Study Skills 
  • Consumer Psychology & Behaviour
  • Sustainable Marketing
  • Finance for Marketing 2
  • Integrated Marketing Communications
  • Web design, UX & CRM 
  • Law & Regulation in the Digital Economy 
  • Digital Analytics 
  • Applied Project Planning 
Year 3  
Mandatory Subjects  
  • eCommerce
  • Professional Selling
  • Marketing Research 
  • Content Writing
  • SEO & SEM 
  • Data Reporting for Digital Marketing 
  • Work Placement semester or Study Abroad semester 

Entry Requirements

Leaving Certificate:

  • 5O6/H7

Subjects required:

  • English or Irish O6/H7
  • Mathematics O6/H7

Special features of this programme

  • A semester-long work placement or study abroad option in Year 3 further enhancing your career prospects and promoting work-based learning.
  • Working with client organisations to devise creative marketing solutions.
  • Innovative portfolio assessment culminating in a showcase of student’s work to the wider college community and employers.
  • Industry guest speakers bring the experience of marketing professionals and latest developments right into the classroom.
  • Graduates of the Level 7 Bachelor of Science may apply to Year 4 of the Level 8 Bachelor of Science (Honours) in Digital Marketing with Analytics.
  • Exit Award: Higher Certificate in Science - Digital Marketing with Analytics (NFQ Level 6) after Year 2.

Contact Us

Programme Director
Dr Denise Earle
BBs (Hons), MA, PhD

Follow Marketing at IT Carlow on Social Media

International Student Enquiries