NEW Bachelor of Science Digital Marketing with Analytics CW837

Bachelor of Science Digital Marketing with Analytics. 

Course Code: CW837
Course Places: 30
Points 220 (CAO Points)
Duration: 3 Years


What is this NEW course about?

The Level 7 Bachelor of Science in Digital Marketing with Analytics provides an excellent entry into the dynamic world of digital marketing and data analytics. Demand is growing for marketing graduates with digital marketing, design and technology skills, and an ability to use data to deliver and measure successful marketing strategies. Creativity matched with analytical know-how is what makes this new programme and the follow on Level 8 Bachelor of Science (Honours) in Digital Marketing with Analytics, unique.
A team of marketing, design, digital technology, and analytics specialists behind the development of this programme have created the ideal space to explore all aspects of marketing: from understanding customer markets and designing websites and social media campaigns; to exploring the legal side of digital marketing and using data to test and measure the success of campaigns; and all underpinned by key finance; communications and project planning modules. To get the best from your time with us, our innovative Portfolio Assessment model supports you to integrate your learning across modules and from year to year, while our emphasis on professional practice, real client company projects and semesterlong work placement or study abroad option provides a stimulating learning environment.

Download course leaflet here »

What will I be able to do when I finish the course 

The Level 7 Bachelor of Science in Digital Marketing with Analytics gives you the knowledge and practical experience to go straight into employment or consider a further study with our Level 8 Bachelor of Science (Hons) in Digital Marketing with Analytics. 

As a graduate in Digital Marketing with Analytics you will have a competitive edge in the employment market, with a qualification that provides that rare blend of creativity and analytics much sought by employers in Ireland and abroad. Opportunities exist in small, medium and large organisations from all spheres of business. Graduates have the opportunity to work locally or internationally; in an SME or multinational; with a not-for-profit organisation, a high-tech business; in finance, food services. This marketing qualification is a ticket to a rewarding and exciting career as a marketing professional.

What subjects will I study?

Year 1 Year 2
Mandatory Subjects Mandatory Subjects
  • Intro to Digital Marketing & Social Media Technologies 
  • Digital Media Design 
  • Marketing
  • Finance for Marketing 1
  • Intro to Data Analysis for Digital Marketing
  • Business Applications for Digital Marketing 
  • Communications and Study Skills 
  • Consumer Psychology & Behaviour
  • Finance for Marketing 2
  • Integrated Marketing Communications
  • Web design, UX & CRM 
  • Law & Regulation in the Digital Economy 
  • Digital Analytics 
  • Applied Project Planning 
Year 3  
Mandatory Subjects  
  • Ecommerce
  • Professional Selling
  • Marketing Research 
  • Content Writing
  • SEO & SEM 
  • Data Reporting for Digital Marketing 
  • Work Placement semester or Study Abroad semester 

Entry Requirements

Leaving Certificate:

  • 5O6/H7

Subjects required:

  • English or Irish O6/H7
  • Mathematics O6/H7

Special features of this programme

  • A semester-long work placement or study abroad option in Year 3 further enhancing your career prospects and promoting work-based learning.
  • The programme explores all aspects of digital era marketing from both the creative and analytical.
  • Developing professional practice is at the heart of the programme and students’ work on projects with real client companies.
  • Access to guest speakers from a wide range of industries; MAC labs and up-to-date software for design, digital marketing & analytics; and a dedicated team of highly qualified lecturing staff delivering digital marketing programmes up to masters level 9.
  • Graduates of the Level 7 Bachelor of Science may apply to Year 4 of the Level 8 Bachelor of Science (Honours) in Digital Marketing with Analytics.

Contact Us

Programme Director
Úna Grant
BBs (Hons), MSc

International Student Enquiries