Code
SE300
Location
Carlow
Campus
Kilkenny Road
- Level Level 8
- Duration 4 Years
- CAO Points New Course
- Credits 240
- Study Abroad View details
- Placements View Details
- Fees View Details
What is the Course about?
Do your family and friends complain about you being on your phone all the time? Well now Is your chance to put all that screen time to good use by proving that you can have a successful and exciting career using your digital devices to connect with millions of people across the world.
Experts tell us that the global influencer market is currently worth around $21 billion. We know that influencing; social media marketing; digital content writing and digital strategising are important business activities and socially vital in connecting people and ideas. The employment opportunities in the digital media industry are endless. The best way to become an executive part of this huge enterprise is to transform yourself into an industry professional. We are here to help you become that professional. Your career in digital media will be launched by taking part in our exciting new programme focusing on content creation and the harnessing of social media power.
On finishing our programme you can start an energising media job in the worlds of business, campaigning, selling and influencing. Over the course of the programme you will learn to become an expert in social media theory and practice. You will enlarge your talent for connecting with people who are interested in what you have to say. We will help you professionalise your practice so that it transforms from hobby to career. We do this by educating you in how to think smarter about your online practice because that’s what the best professionals do.
Special Features:
We have diverse courses on offer including creative video, celebrity studies, psychology, data analytics, podcasting and work experience. The choice is comprehensive and will enable you to take on the digital world.
Year 1
Module Name | Semester |
---|---|
Introduction to Digital Marketing | Semester1 |
Introduction to Media Studies 1 | Semester1 |
An Introduction and History of Public Relations | Semester1 |
Professional Writing and Research in the Digital Age | Semester1 |
Information Technology | Semester1 |
Introduction to Data Analysis for Digital Marketing | Semester2 |
Social Media Entrepreneurship | Semester2 |
Introduction to Media Studies 2 | Semester2 |
Social Media Marketing | Semester2 |
Social Media Marketing | Semester2 |
M is a mandatory subject - E is an elective subject
Year 2
Module Name | Semester |
---|---|
Visual Language and Communications | Semester1 |
Creative Writing and Narrative | Semester1 |
Fundamentals of Media and PR Law 1 | Semester1 |
History of Photography | Semester1 |
Creative Video | Semester1 |
Creative Digital Media | Semester2 |
Crisis Management | Semester2 |
Contemporary Photographic Cultures | Semester2 |
Multimodal Media Practices | Semester2 |
Creative Radio and Storytelling | Semester2 |
M is a mandatory subject - E is an elective subject
Year 3
Module Name | Semester |
---|---|
Content Writing | Semester1 |
New Media Ethics | Semester1 |
Data Journalism | Semester1 |
Radio Broadcasting | Semester1 |
Journalism | Semester1 |
Group Elective 1 - Work Placement | Semester2 |
Group Elective 2 - Study Semester Abroad | Semester2 |
Group Elective 3 - PR and Media Internship Project | Semester2 |
Group Elective 3 - Fundamentals of Media and PR Law 2 | Semester2 |
Group Elective 3 - Contemporary Marketing Practice | Semester2 |
Group Elective 3 - Networking in Public Relations | Semester2 |
Group Elective 3 - Marketing Research | Semester2 |
M is a mandatory subject - E is an elective subject
Year 4
Module Name | Semester |
---|---|
Event Management | Semester1 |
Sustainable Marketing | Semester1 |
Podcasting and Multi-Screen Production | Semester1 |
Social Media Project | Semester1 |
Celebrity Studies | Semester1 |
Dissertation (part 1) (E) | Semester1 |
Dissertation by Practice (E) | Semester1 |
Dissertation (part 2) (E) | Semester2 |
Dissertation by Practice (E) | Semester2 |
Ireland on Screen | Semester2 |
Screen Stories | Semester2 |
Media & Society | Semester2 |
Lead Portfolio | Semester2 |
M is a mandatory subject - E is an elective subject
What are the minimum entry requirements?
5 subjects: O6/H7
English or Irish: O6/H7
What will I be able to do when I finish the course?
- Content Creation
- Content writer/editor
- Journalism
- Communications
- Social media/content marketing
- Influencing
- Content Management
- Digital Design
Course Leader
Dr Eleanor O'Leary
Assistant Lecturer in Media & Communications -
Call: +353599175384
Email: [email protected]
Profile