Sport Media & Marketing

Welcome to IT Carlow Department of Sport, Media & Marketing. This is a dynamic and multi-disciplinary Department within the School of Business & Humanities. The mission of the School is to provide relevant education and research that combines academic rigour and excellence with social and economic impact. This is evident from the calibre of the courses in the Department of Sport, Media & Marketing.

Our courses provide students with a strong foundation for their career in their chosen area. The main focus is on student-centred learning, in a supportive environment. Our graduates contribute to their professions world-wide and enhance the international reputation of our courses and IT Carlow.


In the Sport side of the Department, the Sports Management and Coaching (GAA, Rugby & Soccer) courses are unique with their specialist sport areas and are delivered in partnership with Leinster GAA, Leinster Rugby and the FAI. These are very successful partnerships with the Sports Governing Bodies and are unique in an Irish Higher Education context.


The Media & PR course is well supported with in an in-house TV & Media suite and students gain great exposure to industry through applied projects.


The Marketing course is one of the longest serving courses within the college. We pride it on its applied nature. Graduates of this course are working with leading companies such as Diageo, Glanbia, IBM, VHI, Volkswagen.  The course has excellent links with industry and in 4th Year, students have an opportunity to work as marketing consultants on a 'live' company project.

Brand-New Marketing Course - Bachelor of Science (Honours) Digital Marketing with Analytics

Our brand-new Bachelor of Science (Honours) Digital Marketing with Analytics course is a broad-based and unique degree that blends the customer & commercial focus of marketing, design, digital technology and analytics to deliver an innovative and exciting new interdisciplinary programme.


A Unique Opportunity

The range of well-established undergraduate courses are now being complimented with Postgraduate opportunities within the Department, with the provision of an MSc in Digital Marketing and an MSc in Sports Performance Analysis along Masters by Research opportunities. These offer graduates with a unique opportunity to specialise in a particular area of their field.

If you are ambitious and what to make a career in the areas of Sport, Media or Marketing, if you relish a challenge and want your talents to make a difference, this is the Department for you. We hope to see you soon.