Higher Diploma in Business Marketing

Overview

This course provides students with an advanced knowledge of the principles of marketing. The modules have been designed to equip successful graduates with the up-to-date skills and competencies to enable them to :

• pursue a career in any marketing oriented environment, in a large multinational corporation or a
  small-to-medium sized business in Ireland and abroad;
• participate in and manage cross-functional teams with an appreciation and understanding  of relationship management, changing consumer behaviour and communication across any organisation;
• Identify, analyse and propose innovative solutions to key marketing issues;
• Use and develop their critical analytical skills , providing a competitive edge in a rapidly changing marketing sector;
• develop, contribute to and lead out marketing strategies and campaigns for new product innovation;
• apply and develop their digital marketing skills to real world practise.

What will I be able to do when I finish this course?

Marketing is a fundamental element of all organisations and as a result, this course will help prepare you for job opportunities across all industry sectors - private, public and voluntary.

Depending on your undergraduate degree, some examples of potential roles include:

• New Business Development, Client Manager, Customer Service Manager, Customer Insights;
• New Product Development Manager/Technologist;
• Brand Executive, Product Executive, Trade Marketing Executive;
• Compliance Manager, Business Analyst, Business solutions consultant;
• Sales and Marketing Executive, Digital Marketing Executive, Technical Sales Manager.

What subjects will I study?

• Market Research Theory & Practice
• Consumer Psychology & Insights
• IMC or Digital Marketing
• New Product Innovation
• International Marketing
• Selling
• Marketing Management
  
   

Entry Requirements

Applicants from a non-business discipline require an NFQ Level 8 Award or equivalent, for entry to this course.

Applicants from a business discipline require an NTQ Level 7 Award or equivalent, for entry to this course.

Other applicants will be considered on an individual basis in accordance with the Institute policy on Recognition of Prior Learning (RPL).

Study & Career Opportunities

This qualification will allow the participant to apply for the MBA, MB or MSc in Digital Marketing, depending on his/her business experience and continue to develop and extend his/her skills base and knowledge at Level 9.

Course Codes & Fees

How to apply

1. Research & choose your course from our wide range of postgraduate offerings on our website or in our prospectus.
2. Check all of the relevant course information including entry requirements, course code and closing dates, taking time to read the Application Instructions.
3. Get started on your postgraduate journey at IT Carlow!

For admissions queries from Irish or European applicants, please email: graduatestudies@itcarlow.ie.

All Non-EU international applicants should refer to the International section of the website for further details or email: international@itcarlow.ie.

Contact

Rita Byrne Kelly
BComm, MBS
Course Director
P: 059 917 5381
E: rita.byrne@itcarlow.ie   

or

Myles Kelly
BComm, DipCompSc, FCA, MA
Head of Department-Sport, Media & Marketing
P: 059 917 5304
E: myles.kelly@itcarlow.ie

International (Non-EU) applicants may contact:
E: international@itcarlow.ie      
P: 00353- 59-9175205