Bachelor of Business (Honours) Business - Options Business (BUS), Digital Marketing (DMK) or Common Entry (CEY) CW018

CAO Entry: NFQ LEVEL 8
Course Code: CW018
Course Places: 20
Last Year's Points Range: 255
Duration: 4 Years

Application Procedure

CAO applicants who choose CW018 will be required to choose a course option when completing their CAO application. Course options include:
 
  • Common Entry (CEY)
  • Business (BUS)
  • Digital Marketing (DMK)
Applicants should choose CEY (Common Entry) if they are undecided on their speciality and can decide on their degree option at the end of Year 2. Applicants that select a specific degree option at CAO stage are guaranteed a place on that course, subject to meeting the entry requirements and points. All applicants may change their selection up to the end of Year 2 and must confirm specialism at that time.
 

What is this course about?

Business touches on almost every aspect of modern human society and careers in business are diverse and often highly paid. This course equips students with a broad skill base ensuring graduates have a wide range of career options. The first two years of the course provide students with a foundation in business and subjects are common for all students. After two years, students separate in to their chosen specialist area. The following two pages detail the specialist areas of Business (BUS) and Digital Marketing (DMK).
 
 

What subjects will I study?

Year 1

Mandatory Subjects
Communications & Customer Service
Information Technology
Quantitative Techniques
Financial Accounting 1
Economics 1
Management
Business Mathematics

Year 2

Mandatory Subjects
IT & Digital Media
Management Accounting
Business Law
Marketing
Plus Two Electives:
Tourism
Economics 2
Financial Accounting 2 (including Computerised Accounts)

Business (BUS)

Business touches on almost every aspect of modern human society and careers in business are diverse and often highly paid. This course equips students with a broad skill-base ensuring graduates will have a wide range of career options. The course provides graduates with a broad based Bachelor of Business (Honours) structured around management, finance and economics, business technology and marketing. There is a strong emphasis on the application of knowledge and skills through the course modules, the Professional Work Placement module and the Applied Research Project.

What will I be able to do when I finish the course?

Graduates are qualified to join a management team in a wide variety of business settings such as industry, banking, public service and financial services. Graduates will also have acquired the skills necessary to start up a business. Graduates may also progress to the Masters in Business at Institute of Technology Carlow or to a Research or Taught Masters at Institute of Technology Carlow or other institutions.

Special features of this course

  • Students of either option undertake a 12 - 20 week work placement in Year 3. This placement gives students valuable experience in best practice approaches, improving their employability.
  • Exit award: Higher Certificate in Business (NFQ Level 6) after Year 2; Bachelor of Business, Business (NFQ Level 7) after Year 3.
  • The course aids students in making the transition to higher education via an induction programme and modules in study skills, library resources and academic writing.

What subjects will I study?

Year 3 - BUS

Mandatory Subjects
Marketing Management
eBusiness
Commercial Law
HRM
Business Research Methods
Professional Placement
Financial Management
Plus One Elective from:
Entrepreneurship
Fund Accounting
Global Economics

Year 4 - BUS

Mandatory Subjects
Strategic Management
iBusiness
Services Marketing
Operations Management
Interdisciplinary Project
Corporate Finance
Plus One Elective from:
International Business
Advanced Fund Accounting
European Economics

Digital Marketing (DMK)

Digital marketing is an increasingly important specialism effecting most areas of business including sales, marketing, PR, publishing and customer engagement. The Digital Marketing stream is for graduates who are interested in a career in business with specialist skills in digital marketing. The first two years of this course provide students with a foundation in business. After two years, students enter the Digital Marketing stream.
 
This digital stream is for graduates who are interested in a career in business with specialist skills in digital marketing. The course provides graduates with a business degree as well as specialist technical skills and knowledge including e-business, digital media design and marketing management.
 

What will I be able to do when I finish the course?

Graduates are qualified to join a management team in a wide variety of business settings such as: industry, banking, public service and financial services. Further more, graduates will have acquired the necessary skills in digital business and online marketing techniques to offer value to employers immediately.
 
Graduates may also progress to the Masters in Business at Institute of Technology Carlow or to a Research or Taught Masters at Institute of Technology Carlow or other institutions.
 

Special features of this course

  • Students of either option undertake a 12 - 20 week work placement in Year 3. This placement gives students valuable experience in best practice approaches, improving their employability.
  • Exit award: Higher Certificate in Business (NFQ Level 6) after Year 2; Bachelor of Business, Digital Marketing (NFQ Level 7) after Year 3.
  • The course aids students in making the transition to higher education via an induction programme and modules in study skills, library resources and academic writing.

What subjects willl I study?

Year 3 - DMK

Mandatory Subjects
Marketing Management
eBusiness
Commercial Law
HRM
Business Research Methods
Professional Digital Marketing - Work Placement
Entrepreneurship
Digital Media Design

Year 4 - DMK

Mandatory Subjects
Strategic Management
iBusiness
Services Marketing
Operations Management
Web Design Methods
Digital Marketing Project
Plus Two Electives
International Business
Financial Management

Entry Requirements

Leaving Certificate:

  • 2 H5 & 4O6/H7

Subjects required:  

  • English or Irish O6/H7
  • Mathematics O6/H7

Contact Us

Programme Director
Dr Tomas Dwyer, BBS (Hons), MBS, DEd
E: tomas.dwyer@itcarlow.ie