Bachelor of Arts (Honours) Sports Management & Coaching CW858

  • NFQ Level 8
  • CW858
  • 20
  • 700 Portfolio
  • 4 Years
  • Overview
  • Further Studies
  • Career Prospects
  • Entry Requirements
  • Subjects
  • Enquiries

What is the Course about?

The field of sports management and coaching is changing rapidly. Professional sporting bodies require their management and coaching staff to not only have excellent understanding of their chosen sport, but to equally have strong business and marketing management skills.

This four-year honours degree course is the only one of its kind in Ireland and is delivered in association with the major sporting bodies including FAI, GAA and Leinster Rugby.

The Sport Management and Coaching programme develops students skills and knowledge in equal measures between the student's chosen sport (GAA, Rugby or Soccer) and the business aspects of management and coaching. Mandatory subjects over the life of the programme include: player development; coach education; anatomy and physiology; writing and research; sports management; finance; sponsorship and media management; performance management; nutrition; strategic management. Students will normally have three business and three sports related modules which vary slightly, depending on the chosen sport.

On completion of the programme, students will have a detailed understanding of:
Player development;

  • Coach education;
  • Sport finance;
  • Sport media and marketing;
  • Strength & conditioning;
  • Programme planning;
  • Performance Analysis.

Special Features:

  • This is the only programme of its kind in Ireland and is delivered in association with the GAA, FAI and Leinster Rugby.  Competitive IT Carlow team environment in GAA, rugby and soccer with 2015 national title wins including; Senior Hurling Division 1 League Champions 2015/16; Fitzgibbon Cup Quarter Finalists; Quarter Finalist of Division 1 League; Sigerson Cup Quarter Finalists; Fresher 7-A-Side League Champions; Men's CUFL Premier Winners 2015/16; Women's Intervarsity Premier Winners 2015/16.  
  • Experienced coaches and coach educators from each of the sporting bodies deliver the player development and coach education modules of the course.
  • Premium sporting facilities including elite sports gym, general student gym, GAA and rugby pitches with full changing facilities and viewing stands.
  • Exit award - Bachelor of Arts Sports Coaching and Business Management (GAA, Soccer, Rugby) after Year 3.

What follow-on study opportunities are available?

Graduates of this programme may be eligible to progress to the Masters of Business programme or the MSc in Sports Performance Analysis.

What exemptions will I receive?




What will I be able to do when I finish the course?

Graduates will be qualified to work in a variety of sports-related careers including sports development officers, sports management, club development and/or administration, sport coaching and fitness instruction.

Graduate Profiles

Gary Seery - 2009 – 2013 BA in Sport Management and Coaching

The programme at IT Carlow was excellent and helped me develop all of the practical skills I need in my current job. The combination of specialist subjects in my chosen sport, superb sports facilities and access to the top quality lecturers and coaches meant that I learnt a lot and really enjoyed my time there.

I am currently employed as Digital Editor and Performance Analyst with the Football Association of Ireland (FAI).

The programme gave me the necessary technical skills and broad base of expertise I needed for my current role. Specific skills I learnt include: Filming and coding (using sports code & performa Sports); presentation and analysis for team management and coaching staff; coaching skills; editing and production of game highlights for media use; development of game plans; communication and team management skills.

Emma Byrne - 2010 – 2014 BA in Sport Management and Coaching 

I was always interested in coaching and sports management and wanted to gain a deeper understanding and knowledge in this area. Sport and coaching is a passion of mine and the programme provided an opportunity to merge both. The balance of theoretical and practical content was very enjoyable and helped to relate the theory and science to the practical setting. Practical subjects such as player development, coach education and exercise and fitness instruction where balanced with theory subjects ranging from marketing and sponsorship to finance for sport. 

I continually broadened my knowledge in coaching and business practices by volunteering for many projects in my free time throughout the four years of my course. I gained practical experience in many areas such as fitness testing, strength and conditioning, performance analysis and sports management and GAA club administration. 

  • GAA Games Promotions Officer with Dublin GAA in St Vincents GAA Club involves: 
  • promoting Gaelic football and hurling in local primary and secondary schools; 
  • coaching 800 children per week in local feeder schools; 
  • providing club assistance to all team mentors within the club; 
  • delivering coach education workshops and programmes blitz camps; 
  • coordinating weekly academy and nursery programmes. 

I got the opportunity to develop both as a player and person. I have gained an in-depth knowledge in the areas of Sports management and coaching through theory and practical learning. I completed a work placement abroad in China where I was responsible for developing GAA in China. I worked with various GAA Clubs on areas such as club development, club administration roles, club structures and coaching assistance in 6 major cities-Shanghai, Beijing, Guangzhou, Shenzhen, Suzhou and Dalian.

I also have been involved working as a Performance Analyst with Kilkenny senior hurlers for the last 4 years while completing this programme. IT Carlow provides top class facilities and staff that allows each student reach their potential. The variety of modules provided a wide range of disciplines to focus in on. It has also allowed me to continue my education by completing a Master’s programme in Strength & Conditioning in IT Carlow.

Corey Carty - 2008 - 2011 - BA in Sport and Exercise Rugby

During my time in IT Carlow I learned a lot including coaching development to IRFU Level 1. I was surrounded by a professional environment from day one. When not taking part in my academic studies, I was lucky enough to win three All-Ireland rugby medals - one as captain of the team. On qualifying, I became the Clubs and Societies intern in the college which gave me a much better understanding of the management side of rugby such as planning buses, meals and physios etc.

Since leaving IT Carlow, I have gone on to become the Club Community Rugby Officer for both West Offaly Lions and Wexford Wanderers. Alongside this, I also handle the screening and coaching of youth players entering the Leinster System in the south east. This year I wasappointed coach of the IT Carlow’s men’s team.

IT Carlow gave me both the knowledge and the experience to start coaching at an elite level and I firmly believe I would not be in the position I am now without them.

Peter Hally - 2014 BA in Sport Management and Coaching 

I found the balance between the theoretical and practical components of the sports science and coaching modules very interesting and applicable to my current role with Wexford GAA. The business and management subjects also helped prepare me for the many organisational aspects of my current role. By studying at IT Carlow, I was given the opportunity to tutor and gained a lot of practical work experience in the areas of strength and conditioning, functional screening and new techniques for coaching teams. 

I am currently Football Development Officer with Wexford GAA. 

My job involves the following: 

  • promoting Gaelic Football throughout Wexford county. 
  • coordinating Wexford football academy squads 13 to 17 years. 
  • designing and implementing coach education programmes throughout the county. 
  • facilitating coaching workshops with clubs to upskill coaches. 
  • developing mentorship programmes with each club to improve playing standards with the county. 

The course gave me the knowledge and skills I needed. I have broadened my knowledge in coaching and business practices such as player development, strength and conditioning, and marketing. Studying management practices also enabled me to understand managerial leadership and public relations in the work environment. These are essential in my line of work today. 

Brian Hurley - 2008

2010 – 2013 BA Sport and Exercise (GAA)

2013 - 2014 BA Management Practice

I loved the way business was mixed with sport, we did finance, economics, HR and management, coaching and strength and conditioning all in the one day. We were always active and this improved my football performance as the course thaught me how the body works and how to make it to the top.

In the future our careers won’t always in sport, so I think it is important to have a business degree also. I now have a sports degree and level 8 business degree which can offer me great career paths.

I am currently working as Sales representative with Abco Kovex Packaging.

What are the minimum entry requirements?

Leaving Certificate:

  • 6 subjects with at least 2 subjects at Higher Level Grade H5 or better.
  • 4 subjects at Ordinary Level Grade O6 or Higher Level Grade H7.

Subjects required:

  • English or Irish at Ordinary Level Grade O6 or Higher Level Grade H7 or better.

Portfolio: Applicants will be required to submit a portfolio with details of applicant's playing, administration and coaching background. Applicants must nominate one of three sports: rugby; GAA or soccer.

Mature applicants must also submit a portfolio and will be assessed on an individual basis and may be interviewed.


Sport Common Portfolio Form march 2016.pdf

For Further Information Contact

Programme Director
Myles Kelly, BComm, FCA, DipCompSc