Bachelor of Arts (Honours) Media & Public Relations CW808

  • NFQ Level 8
  • CW808
  • 30
  • 270
  • 3 Years
  • Overview
  • Further Studies
  • Career Prospects
  • Entry Requirements
  • Subjects
  • Enquiries

What is the Course about?

'Media' is a collective term for the platforms used to send messages to mass audiences. Examples of common media instruments we utilize daily are; TV, online video streaming spaces and social media sites. Media is also recognised as a very powerful messenger in all our lives that tells us what and how to think about global, local and even family events. People who work in the media love to create messages using words, pictures and sound in order to communicate with wide audiences on a growing number of platforms. Media interacts seamlessly with the profession and practice of Public Relations (PR) as PR helps maintain lines of communications between an organization and its publics, often using new and old media to complete this role. PR professionals help manage reputations and the BA in Media and Public Relations shows students how to work as thoughtful practitioners by using personal skills and media technology skills to influence and persuade audiences and publics.

This three-year programme provides an academic and professional qualification for students interested in a career in the media and public relations industries. It is a broad-based arts degree with a strong focus on applied learning. The students on our programme combine academic and practical skills so they learn about PR and media by completing projects for real-world clients. They then combine this experience with in-depth knowledge of media and PR theories, which underpin their practice and creates expertise.

Special Features:

  • This programme includes extensive use of our first-class TV and radio studios at IT Carlow.

What follow-on study opportunities are available?

Graduates may progress to study a Taught or Research Masters at IT Carlow.

What exemptions will I receive?




What will I be able to do when I finish the course?

Given the growing influence of the media and PR industries the job opportunities in the sector are many and varied. We have graduates working in traditional media such as radio and TV; we have graduates working as executives in media marketing careers and we have many graduates working at advanced levels in the public relations departments of 'blue chip' companies and organsiations. Our graduates are particularly skilled at corporate communications tasks such as; web content development; crafting press releases; creating video and audio artifacts; and the management of internal and external communications. Graduates are also prepared to pursue careers as presenters and storytellers in TV, radio and new media contexts.

What are the minimum entry requirements?

Leaving Certificate:

  • 6 subjects with at least 2 subjects at Higher Level Grade H5 or better.
  • 4 subjects at Ordinary Level Grade O6 or Higher Level Grade H7 or better.

Subjects required:

  • English at Ordinary Level Grade O3 or Higher Level Grade H6 or better.

Mature applicants will be assessed on an individual basis and may be interviewed.


For Further Information Contact

Programme Director
Irene McCormick